Dean Croll

Initiator
DISC Type : Di

Corporate Training and Development Analyst, Instructional Design & Development, Digital Learning at Aetna, a CVS Health Company

Greater Pittsburgh Region, United States

Overview

With over twenty years in IT and education, Dean is an expert in instructional design and digital learning. He has a strong background in developing scalable learning solutions and leadership development pathways for major corporations. He holds a B. S. from Slippery Rock University and a degree from the Art Institute of Pittsburgh.

Outside of his corporate role, Dean channels his creativity into his own business, "Cautionary Tale by Dean. " This venture provides machine embroidery, custom art, and digitization services, blending his skills in fine art and graphic design with technology. This entrepreneurial pursuit operates from his residence, serving clients remotely.

He is the owner of a creative business specializing in custom art and machine embroidery.

Personality Overview

Friendly Challenger

Conviction Driven

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Leadership vs. Management
His recent posts emphasize a desire to work for leaders who focus on people and purpose, not just managers who focus on process and timelines.
Valuing Skill Sets
He is seeking a role at a company that values unique skills, thoughtful work, and demonstrated impact over sheer speed of completion.
Instructional Design
His entire career is built on instructional design, with extensive experience developing learning solutions using tools like Articulate and Adobe Creative Suite.

Media Appearances

Dean has no verified media appearances

Work History

7-2023 - 10-2025
Corporate Training and Development Analyst, Instructional Design & Development, Digital Learning at Aetna, a CVS Health Company
3-2017 - 12-2023
Owner at Cautionary Tale by Dean
7-2022 - 2-2023
Senior Instructional Designer at LHT Learning
9-2020 - 7-2022
Instructional Designer at Penn State University
4-2021 - 9-2021
Instructional Designer at Healthcare Management Solutions, LLC

Education

1991 - 1995
Bachelor of Science (B.S.) from Slippery Rock University
2008 - 2010
Associate's degree from Art Institute of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Pittsburgh Region, United States Job Level : N/A Designation : Corporate Training and Development Analyst, Instructional Design & Development, Digital Learning at Aetna, a CVS Health Company
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Dean

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Dean take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Dean

Personality Compatibility


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