Johan Van den Neste

Critic
DISC Type : C

Voorzitter RvB/CEO at Univé

The Randstad, Netherlands

Overview

Johan Van den Neste is the CEO of Coöperatie Univé, leveraging a broad background in P&C insurance, data science, and e-commerce. An alumnus of Erasmus University Rotterdam, he is recognized as an innovative leader focused on transforming business models and enhancing customer experience in the insurance industry.

Outside of his executive role, Johan is a passionate runner. He finds that training helps him to relax and maintain both his mental and physical fitness, which he considers essential for his well-being and professional performance.

He won the DDMA Transformation Award in 2025 for renewing Univés digital customer journeys.

Personality Overview

Information Seeker

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Digital Customer Journeys
Led his team to win a transformation award in 2025 for completely revamping Univé's digital experiences to be more simple, relevant, and personal for members.
Cooperative Models
[Predicted] As CEO of a cooperative, he is likely focused on creating long-term value and positive impact for members rather than prioritizing shareholder returns.
Leadership Development
Actively celebrates and participates in the company's ten-year-old Management Development program, showing a strong commitment to cultivating internal talent.

Media Appearances

S2. Episode 13 – Johan Van den Neste, CEO – Coöperatie Univé. Featured in YouTube

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Johan Van den Neste (Univé) over het investeren van premies in defensie. Featured in BNR Nieuwsradio

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Johan van den Neste benoemd tot RvB‑voorzitter Coöperatie Univé. Featured in Banken.nl

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Work History

10-2024
Voorzitter RvB/CEO at Univé
1-2021 - 10-2024
Directievoorzitter Unive Schadeverzekering NV/Unive Herverzekering NV at Univé
12-2019 - 12-2020
Directeur/CCO at Heinenoord Holding
1-2019 - 11-2019
Director Business Transformation & Innovation at VIVAT
1-2015 - 12-2018
Commercieel directeur at InShared

Education

1992 - 1995
Bedrijfseconomie Commerciele Beleidsvorming from Erasmus University Rotterdam
Governance Essentials from NCD Academy

More Information

Social Presence :

Prographics :

Exp : 17 Location : The Randstad, Netherlands Job Level : N/A Designation : Voorzitter RvB/CEO at Univé
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Insights For Selling To Johan

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Johan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Johan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Johan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Johan

Personality Compatibility


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