Dean Onishi

Trailblazer
DISC Type : DI

Director of Customer Education at Rippling

Santa Barbara, California, United States

Overview

Dean is the Director of Customer Education at Rippling, bringing over 15 years of B2B SaaS experience. He specializes in creating education strategies that boost product adoption and customer retention. Colleagues describe him as a talented, professional, and balanced leader who excels at translating complex technical knowledge into user-friendly materials.

There is no publicly available information about his personal life or interests outside of his professional work in technology and education.

His teams work on Procores Support Center knowledge base won the "CXone Expert Award" in 2022.

Personality Overview

Assertive

Informal

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They will fight for you if they come to believe in you. They respond better to a combination of speed and relationship.

Topics They Care About

Customer Education
His entire career focuses on the belief that effective customer education is the best way to increase product adoption and retention while decreasing support costs.
SaaS Certification
He has a deep interest in developing certification programs, having discussed best practices and their business value on the BC Startup Sales Podcast.
Technical Documentation
Manages teams focused on technical writing and has built multiple customer support and documentation sites from the ground up throughout his career.

Media Appearances

Dean has no verified media appearances

Work History

5-2022
Director of Customer Education at Rippling
4-2020 - 6-2022
Senior Director, Documentation and Certification at Procore Technologies
9-2016 - 4-2020
Director of Documentation and Certification at Procore Technologies
6-2014 - 9-2016
Technical Publications Manager at Procore Technologies
3-2014 - 6-2014
Technical Publications Manager at RightScale

Education

1996 - 2000
Bachelor of Arts (B.A.) from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 25 Location : Santa Barbara, California, United States Job Level : Mid-senior Designation : Director of Customer Education at Rippling
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dean

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Dean take some risk or not?

  • They can take risks if necessary.

You And Dean

Personality Compatibility


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