Dean Smith

Energizer
DISC Type : I

Chief Sales & Marketing Officer at The Delta Group 

Greater London, England, United Kingdom

Overview

Dean Smith is the Chief Sales & Marketing Officer at The Delta Group, where he leads sales, marketing, and business development. He specializes in marketing communications and creating powerful visual campaigns to drive growth. Colleagues and clients describe him as having vision, energy, creativity, and being an empathic presenter with incredible focus.

Outside his primary role, Dean is involved in shaping the future of his industry. He dedicates time to mentoring upcoming professionals, notably serving as a judge for The Printing Charitys Rising Star Awards, which recognizes new talent in the print, paper, publishing, and packaging sectors.

Unique fact: Dean is a Fellow of the Institute of Direct and Digital Marketing and serves as a Director for the Association of Professional Sales.

Personality Overview

Informal

Believer

Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Omnichannel Marketing
He leads teams that deliver campaigns across instore, outdoor, and online channels to ensure service excellence and increase sales for clients.
Visual Communications
His work focuses on leveraging creativity and technology to create powerful visual communications that effectively drive sales and brand engagement for clients.
Elevating Sales Profession
As a Director of the Association of Professional Sales, he is passionate about raising the standards and status of the sales profession.

Media Appearances

DELTA ANNOUNCE RECORD SALES AND APPOINT TWO SENIOR STAFF MEMBERS. Featured in The Delta Group

See Now

Work History

9-2019
Chief Sales & Marketing Officer at The Delta Group 
11-2016 - 9-2019
Divisional Director - Sales & Marketing at Adare International
3-2003 - 11-2016
SVP Sales & Marketing at Banner Managed Communication
3-2003 - 1-2010
Group Sales & Marketing Director - Exec / Board Director at TPF Group

Education

2012 - 2013
IDM Award in Social Media - IDM Award SocM from The Institute of Direct and Digital Marketing
2011 - 2012
IDM Certificate in Digital Marketing - IDM Cert DigMkt from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Sales & Marketing Officer at The Delta Group 
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Dean

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Dean take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Dean

Personality Compatibility


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