Dean Smith in

Dean Smith

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Chief Sales & Marketing Officer at The Delta Group 
📍 Greater London, England, United Kingdom

Dean Smith is the Chief Sales & Marketing Officer at The Delta Group, where he leads sales, marketing, and business development. He specializes in marketing communications and creating powerful visual campaigns to drive growth. Colleagues and clients describe him as having vision, energy, creativity, and being an empathic presenter with incredible focus.

Outside his primary role, Dean is involved in shaping the future of his industry. He dedicates time to mentoring upcoming professionals, notably serving as a judge for The Printing Charitys Rising Star Awards, which recognizes new talent in the print, paper, publishing, and packaging sectors.

Unique fact: Dean is a Fellow of the Institute of Direct and Digital Marketing and serves as a Director for the Association of Professional Sales.

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Experience
23 Years
Current Role
Chief Sales & Marketing Officer
Job Level
Leadership
Location
Greater London, England, United Kingdom
Personality Overview

How Dean shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dean cares about

Omnichannel Marketing
He leads teams that deliver campaigns across instore, outdoor, and online channels to ensure service excellence and increase sales for clients.
Visual Communications
His work focuses on leveraging creativity and technology to create powerful visual communications that effectively drive sales and brand engagement for clients.
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Career

Work history

9-2019
Chief Sales & Marketing Officer
The Delta Group 
11-2016 - 9-2019
Divisional Director - Sales & Marketing
Adare International
3-2003 - 11-2016
SVP Sales & Marketing
Banner Managed Communication
3-2003 - 1-2010
Group Sales & Marketing Director - Exec / Board Director
TPF Group
In the press

Media appearances

DELTA ANNOUNCE RECORD SALES AND APPOINT TWO SENIOR STAFF MEMBERS. Featured in The Delta Group
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Education
2012 - 2013
IDM Award in Social Media - IDM Award SocM
The Institute of Direct and Digital Marketing
2011 - 2012
IDM Certificate in Digital Marketing - IDM Cert DigMkt
The Institute of Direct and Digital Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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