Dean Watmough

Trailblazer
DISC Type : DI

Founder at Humnize

Otley, England, United Kingdom

Overview

Dean is the Founder of Humnize, a firm that connects UK businesses with technology professionals. Leveraging a background in sales and IT, he focuses on data-driven, skills-first hiring to ensure long-term cultural and technical fit. He is described by peers as honest, trustworthy, and helpful and holds a Diploma in Advertising.

Based on his writing, Dean appears passionate about sports, using analogies from football and boxing to illustrate points about business, leadership, and talent. He has participated in a white-collar boxing match to raise money for Cancer Research UK, showing a commitment to charitable causes and personal challenges.

He once successfully championed an older, overqualified candidate who might have otherwise been overlooked, helping him secure a new role.

Personality Overview

Charismatic

Achievement-Oriented

Persuasive

They are charming and have the ability to align others behind their decisions.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

Tech Recruitment
His company, Humnize, focuses on connecting tech professionals with businesses by aligning candidate skills, ambition, and attitude with company needs for sustainable growth.
Effective Sales Teams
He analyzes sales performance using sports analogies, particularly from football, to critique short-term fixes and advocate for more strategic team-building approaches.
MSP Growth
As a frequent podcast guest, he advises Managed Service Providers (MSPs) on how to recruit, retain, and leverage the right people to scale their businesses effectively.

Media Appearances

Dean has no verified media appearances

Work History

3-2023
Founder at Humnize
8-2021 - 2-2023
Head of Sales at DWF
10-2019 - 7-2021
Managing Director at Soda IT
9-2016 - 10-2019
Founder at The Core Agency Ltd
8-2015 - 8-2016
Insurance & Legal Sector Head at Redcentric PLC

Education

1989 - 1992
2:1 from University of Hull
1993 - 1994
Diploma in Advertising from Watford School of Advertising

More Information

Social Presence :

Prographics :

Exp : 10 Location : Otley, England, United Kingdom Job Level : Leadership Designation : Founder at Humnize
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dean

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Dean take some risk or not?

  • They can take risks if necessary.

You And Dean

Personality Compatibility


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