Deana Kotiga

Questioner
DISC Type : c

Ally Representative at REACH (Race, Ethnicity and Cultural Heritage) Network at Ipsos MORI

London, England, United Kingdom

Overview

Deana is a freelance business anthropologist, cultural strategist, and filmmaker who translates human behavior into business insights. Formerly a Research Manager at Ipsos MORI, she now teaches at UCL, her alma mater, and has worked with high-profile clients like Unilever and Coca-Cola.

Originally from Croatia, Deana is a passionate photographer and writer whose work explores the intersection of art, culture, and community. She is interested in travel, foreign languages, and South America, and has been known to try out salsa dancing in her spare time.

She holds an official Istrian Tourist Guide certificate and worked on the production team for the Brazilian and French versions of the Netflix show "The Circle".

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Business Anthropology
Applies ethnographic methods and visual storytelling to understand human behavior and address business needs for major clients like Unilever and Barclays.
Visual Ethnography
As a filmmaker and photographer, she uses visual media to capture cultural insights, producing documentary-style films for clients and teaching video research courses at UCL.
Career Mentorship
Actively helps others pivot their academic and creative skills into commercial research roles by teaching courses at UCL and offering public calls for collaboration.

Media Appearances

Deana has no verified media appearances

Work History

3-2021
Ally Representative at REACH (Race, Ethnicity and Cultural Heritage) Network at Ipsos MORI
10-2022 - 10-2025
Research Manager, Ethnography at Ipsos MORI
10-2021 - 10-2022
Senior Research Executive at Ipsos MORI
10-2019 - 12-2019
Set Assistant at Studio Lambert
7-2019 - 9-2019
Volunteer Coordinator at Open City Documentary Festival

Education

2018 - 2019
Master's degree from Goldsmiths, University of London
2013 - 2017
Bachelor of Science (BSc) from UCL

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Junior Designation : Ally Representative at REACH (Race, Ethnicity and Cultural Heritage) Network at Ipsos MORI
URL has been copied!

Insights For Selling To Deana

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Deana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Deana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Deana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Deana

Personality Compatibility


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