Deanna Straup

Inspirer
DISC Type : id

CEO and Owner at Pro Practice Solutions

Lakeside, California, United States

Overview

Deanna Straup is the CEO of Pro Practice Solutions and co-owner of Healorium Technologies, specializing in medical billing, coding, and compliance. She focuses on improving financial performance for healthcare practices and is developing innovative AI-driven software to streamline operations. She holds a bachelors degree from The University of Arizona Global Campus.

Outside of her direct roles, Deanna shows a passion for supporting other professionals and helping them find new opportunities. She has a resilient and ambitious mindset, motivated by overcoming challenges. Her interest in technology is further demonstrated by her pursuit of an IT certification and interest in companies like Microsoft and Cisco.

Unique fact: Deanna spearheaded the development of CodePilot, an AI-powered Chart Scrubber designed to revolutionize efficiency in revenue cycle management.

Personality Overview

Fast Adopter

Achievment Oriented

Decisive

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Medical Billing
She is actively developing AI-driven software for medical necessity decisions and led the creation of an AI Chart Scrubber to improve billing efficiency.
Healthcare Compliance
Her work centers on helping providers navigate complex insurance rules and adhere to strict CMS billing, coding, and documentation guidelines.
Wound Care Billing
She specializes in the complex and high-risk area of billing for advanced skin substitute therapies used to treat chronic wounds.

Media Appearances

Deanna has no verified media appearances

Work History

9-2025
CEO and Owner at Pro Practice Solutions
5-2024
Skin graft Specialist Biller/Coder, documentation education, CMS auditor and compliance assist at Healorium Technologies
3-2024
Co-Owner and Operations Manager Healorium Revenue Cycle Management at Healorium Technologies
12-2023 - 2-2025
Revenue Cycle Consultant at Stamford Health
10-2024 - 12-2024
Billing Clerk- Dental at Southern Indian Health Council, Inc.

Education

6-2021 - 10-2024
Bachelor's degree from The University of Arizona Global Campus
2017 - 2019
Working on certification for IT from Associated Technical College-San Diego

More Information

Social Presence :

Prographics :

Exp : 2 Location : Lakeside, California, United States Job Level : Leadership Designation : CEO and Owner at Pro Practice Solutions
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Insights For Selling To Deanna

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deanna is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Deanna

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Deanna move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Deanna take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Deanna

Personality Compatibility


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