Deb Emerson

Observer
DISC Type : ic

Managing Director at Sonoma Clean Power

Sonoma, California, United States

Overview

Deb Emerson is the Managing Director of Power Procurement at Sonoma Clean Power, leveraging over 25 years of experience in the energy sector. An expert in Western power markets and renewable energy, she holds an MBA from The University of Chicago Booth School of Business and was recently honored with an Influential Women Award.

Deeply committed to philanthropy, Deb champions access to education for underserved youth, having established a scholarship fund at her alma mater, Oklahoma State University. She serves on the universitys Diversity Council and Board of Governors and is a commissioner for the City of Sonoma Cultural & Fine Arts Commission.

In 2022, she was inducted into the Oklahoma State University Diversity Hall of Fame for her contributions.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Renewable Energy Procurement
Her core responsibility involves securing power purchase agreements for resources like solar and geothermal energy to meet community energy goals.
Energy Storage
Recent projects she has announced emphasize the importance of battery storage to ensure grid reliability and provide on-demand renewable energy.
Youth Mentorship
She has a long history of supporting at-risk and inner-city youth and was previously named one of Maryland's Top 100 Women for this work.

Media Appearances

Sonoma Clean Power scraps plan for solar power array on wastewater ponds. Featured in North Bay Business Journal

See Now

Work History

3-2015
Managing Director at Sonoma Clean Power
3-2001 - 3-2015
Vice President at Constellation
4-2000 - 3-2001
Power Trader at Williams Energy
4-1998 - 4-2000
Natural Gas Operations and Trading Representative at Williams Energy

Education

Bachelor of Arts (BA) from Oklahoma State University
MBA from The University of Chicago Booth School of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : Sonoma, California, United States Job Level : Mid-senior Designation : Managing Director at Sonoma Clean Power
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Insights For Selling To Deb

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deb is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Deb

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Deb move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Deb take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Deb

Personality Compatibility


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