Rebecca Simonson

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DISC Type : isc

Director of Capital Projects & Engineering at Sonoma Clean Power

Santa Rosa, California, United States

Overview

Rebecca Simonson is the Director of Capital Projects & Engineering at Sonoma Clean Power, leading a new division focused on capital construction and engineering. With over 20 years of experience, she is a licensed Professional Engineer specializing in energy planning, sustainable design, and infrastructure project development. She holds an MBA from Sonoma State University.

Interesting fact: Rebecca established the new Capital Projects and Engineering department at Sonoma Clean Power to expand the agencys investments in local energy production facilities, microgrids, and electrical energy storage.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Capital Project Management
She directs the planning, design, and construction of major capital improvements, including local energy production and storage facilities for Sonoma Clean Power.
Renewable Energy Infrastructure
Her work focuses on expanding investments in local renewable assets, including solar PV, microgrids, and battery energy storage systems (BESS).
Sustainable Development
She previously served as Director of Sustainability at WSP Group, specializing in master-planning energy and water-efficient, community-scale developments.

Media Appearances

Rebecca Simonson - Sonoma Clean Power. Featured in Sonoma Clean Power (official website)

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Sonoma Clean Power promotes 2 in forming new projects division. Featured in Press Democrat

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Sonoma Clean Power Announces New Division and Key Leadership Promotions. Featured in Sonoma Clean Power (official news release)

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Work History

9-2024
Director of Capital Projects & Engineering at Sonoma Clean Power
8-2015 - 9-2024
Director of Programs at Sonoma Clean Power
3-2011 - 8-2015
Engineer- Energy Resources Group, P.E., LEED AP at Sonoma County Water Agency
8-2010 - 3-2011
Senior Sustainability Specialist at WSP Flack + Kurtz Built Ecology
10-2005 - 3-2010
Director- Built Ecology at WSP Asia Pacific Built Ecology (formerly Lincolne Scott-Advanced Environmental)

Education

2013 - 2015
Master of Business Administration (MBA) from School of Business at Sonoma State University
2005 - 2006
Masters from UNSW

More Information

Social Presence :

Prographics :

Exp : 22 Location : Santa Rosa, California, United States Job Level : Mid-senior Designation : Director of Capital Projects & Engineering at Sonoma Clean Power
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rebecca

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rebecca take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rebecca

Personality Compatibility


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