Deb North

Commander
DISC Type : D

Director of Marketing, Pacific at AVEVA

Macquarie Park, New South Wales, Australia

Overview

Deb North is a seasoned B2B marketing leader with extensive experience in the industrial automation sector. Recognized by colleagues as strategic, creative, and reliable, she drives growth and demand generation for AVEVA in the Pacific region. She holds an MBA from Griffith University and has a strong focus on brand management.

Outside of her professional role, Deb is a mother of two and is passionate about purpose-driven work that aligns with her values. This personal commitment to making a positive impact complements her professional focus on corporate sustainability and responsibility.

She has championed sustainability and ESG initiatives in multiple global and regional roles throughout her tenure at AVEVA.

Personality Overview

Risk-Taker

Decisive

Impact-Driven

They are very proud of what they do.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Sustainability & ESG
A core focus throughout her career at AVEVA, having held multiple roles with a specific remit for sustainability and ESG brand activation and PR.
B2B Demand Generation
Her current role as Director of Marketing is centered on developing strategies to oversee pipeline growth and demand generation activities for the Pacific region.
Digital Transformation
She actively promotes content related to digital transformation in industries like water utilities and fleet mobility, a key area for her company, AVEVA.

Media Appearances

Deb has no verified media appearances

Work History

3-2024
Director of Marketing, Pacific at AVEVA
11-2022 - 3-2024
Head of PR, Asia Pacific at AVEVA
2-2022 - 2-2023
Senior Manager - PR, Sustainability & Customer Reference at AVEVA
5-2020 - 3-2022
Senior Manager, Sustainability - Brand Activation (Global Brand Marketing) at AVEVA
8-2018 - 5-2020
Global Marketing Manager SCADA & AVEVA Flex Subscription at AVEVA

Education

7-2020 - 10-2023
Master of Business Administration - MBA from Griffith University
2021 - 2021
Certification from FORRESTER - B2B Marketing Certification

More Information

Social Presence :

Prographics :

Exp : 26 Location : Macquarie Park, New South Wales, Australia Job Level : Mid-senior Designation : Director of Marketing, Pacific at AVEVA
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Insights For Selling To Deb

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deb is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Deb

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Deb move?

  • They can take decisions very fast if you manage to convince them.
  • Can Deb take some risk or not?

  • The risks don’t matter much to them.

You And Deb

Personality Compatibility


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