Debbie Sterling

Energizer
DISC Type : I

Founder / CEO at GoldieBlox, Inc.

San Francisco, California, United States

Overview

Debbie Sterling is the founder and CEO of GoldieBlox, a media and toy company aimed at closing the gender gap in STEM. A Stanford-educated engineer, she is described by colleagues as a "gifted leader" and "visionary" with innovative marketing skills. Her work has earned numerous awards, including TIMEs "Person of the Moment."

She is a passionate public speaker and advocate for girls empowerment, frequently discussing how to challenge gender stereotypes. Debbie serves as a Lyda Hill IF/THEN Ambassador to inspire the next generation of women in STEM and has partnered with organizations like Black Girls CODE to further her mission.

She famously created GoldieBlox to disrupt the toy industrys "pink aisle" after noticing the lack of engineering toys for girls.

Personality Overview

Believer

Imaginative

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Closing STEM Gap
She founded GoldieBlox after observing the gender disparity in her Stanford engineering classes, with a core mission to inspire more girls to enter STEM fields.
Disrupting Stereotypes
Her company's purpose is to challenge outdated gender norms in the toy industry and create a new generation of female engineers and innovators.
Mission-Driven Branding
She successfully built GoldieBlox into an award-winning brand by embedding a powerful social mission into its DNA, earning praise for her innovative marketing.

Media Appearances

Debbie has no verified media appearances

Work History

12-2011
Founder / CEO at GoldieBlox, Inc.
11-2009 - 4-2012
Marketing Director at Lori Bonn Design, Inc.
7-2005 - 10-2008
Brand Strategist at Hornall Anderson

Education

Bachelor of Science - BS from Stanford University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco, California, United States Job Level : Leadership Designation : Founder / CEO at GoldieBlox, Inc.
URL has been copied!

Insights For Selling To Debbie

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Debbie is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Debbie

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Debbie move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Debbie take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Debbie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.