Deborah Alden is a strategist and the Founding Partner of da/rk, where she works to humanize economic models. Her career bridges the design and business worlds, with notable roles at Salesforce and leading WeWorks global cultureOS business. She earned an MS from Pratt Institute and has taught human-centered design internationally.
Deborah is passionate about creating new models that blend values-driven missions with for-profit structures. She actively mentors emerging talent, serving as a juror and coach for D&ADs Impact and Future Impact programs, which celebrate creative ideas that drive sustainable change and support creatives who lack a college degree.
She authored a publication titled, "A Fading Tradition: Design as a Portal to the Discovery of Ones Own Cultural Heritage. "
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