Deborah Alden

Inspirer
DISC Type : di

Founding Partner at da/rk

Brooklyn, New York, United States

Overview

Deborah Alden is a strategist and the Founding Partner of da/rk, where she works to humanize economic models. Her career bridges the design and business worlds, with notable roles at Salesforce and leading WeWorks global cultureOS business. She earned an MS from Pratt Institute and has taught human-centered design internationally.

Deborah is passionate about creating new models that blend values-driven missions with for-profit structures. She actively mentors emerging talent, serving as a juror and coach for D&ADs Impact and Future Impact programs, which celebrate creative ideas that drive sustainable change and support creatives who lack a college degree.

She authored a publication titled, "A Fading Tradition: Design as a Portal to the Discovery of Ones Own Cultural Heritage. "

Personality Overview

Fast Adopter

Charming & Persuasive

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Human-centric Economics
Her current mission at da/rk is to humanize economic models for shared value and co-develop inclusive markets.
Culture as Strategy
At WeWork, she led the 'cultureOS' business, helping C-Suite executives use organizational culture as a tangible strategic lever to drive revenue growth.
Values-driven Business
She specializes in advising leaders on creating values-driven strategies and has partnered with organizations like Salesforce to craft visions that align impact with business goals.

Media Appearances

Deborah has no verified media appearances

Work History

5-2023
Founding Partner at da/rk
6-2018
Impact Council - Juror, Mentor & Coach at D&AD
4-2020 - 5-2023
Advisor & Strategic Partner for Principled Organizations at Independent / Collaborative
10-2020 - 10-2022
Strategic Partner & Advisor at Salesforce
5-2018 - 3-2020
Senior Director, cultureOS at WeWork

Education

IMPACT! Design for Social Change residency from School of Visual Arts
MS from Pratt Institute

More Information

Social Presence :

Prographics :

Exp : 6 Location : Brooklyn, New York, United States Job Level : N/A Designation : Founding Partner at da/rk
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Deborah

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Deborah take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Deborah

Personality Compatibility


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