Deborah Alden in

Deborah Alden

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Founding Partner at da/rk
📍 Brooklyn, New York, United States

Deborah Alden is a strategist and the Founding Partner of da/rk, where she works to humanize economic models. Her career bridges the design and business worlds, with notable roles at Salesforce and leading WeWorks global cultureOS business. She earned an MS from Pratt Institute and has taught human-centered design internationally.

Deborah is passionate about creating new models that blend values-driven missions with for-profit structures. She actively mentors emerging talent, serving as a juror and coach for D&ADs Impact and Future Impact programs, which celebrate creative ideas that drive sustainable change and support creatives who lack a college degree.

She authored a publication titled, "A Fading Tradition: Design as a Portal to the Discovery of Ones Own Cultural Heritage. "

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Experience
6 Years
Current Role
Founding Partner
Location
Brooklyn, New York, United States
Personality Overview

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Decision Approach
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Priorities

Topics Deborah cares about

Human-centric Economics
Her current mission at da/rk is to humanize economic models for shared value and co-develop inclusive markets.
Culture as Strategy
At WeWork, she led the 'cultureOS' business, helping C-Suite executives use organizational culture as a tangible strategic lever to drive revenue growth.
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Career

Work history

5-2023
Founding Partner
da/rk
6-2018
Impact Council - Juror, Mentor & Coach
D&AD
4-2020 - 5-2023
Advisor & Strategic Partner for Principled Organizations
Independent / Collaborative
10-2020 - 10-2022
Strategic Partner & Advisor
Salesforce
5-2018 - 3-2020
Senior Director, cultureOS
WeWork
In the press

Media appearances

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Education
IMPACT! Design for Social Change residency
School of Visual Arts
MS
Pratt Institute
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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