Debra Z. Basil in

Debra Z. Basil

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Professor and Board of Governors Research Chair at University of Lethbridge
📍 Lethbridge, Alberta, Canada

Debra Basil is a Professor and the Board of Governors Research Chair at the University of Lethbridge, where she also directs the Institute for Consumer and Social Well-being. With a PhD from the University of Colorado Boulder, her expertise lies in the intersection of marketing, social responsibility, and charitable giving.

Before her academic career, she gained diverse corporate experience as a sales representative in major US cities, including Seattle, Honolulu, and Denver. Her work and affiliations indicate a strong interest in social issues, including immigration and refugee causes.

Unique fact: She transitioned from a corporate sales career to become a leading academic researcher focused on social responsibility and charity.

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Experience
33 Years
Current Role
Professor and Board of Governors Research Chair
Location
Lethbridge, Alberta, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Debra cares about

Consumer Social Responsibility
Her primary, long-standing research focus, examining the complex relationship between consumers, companies, and charitable organizations.
Charity Marketing
As director of the Institute for Consumer and Social Well-being, she actively researches non-profit marketing and what drives donation behavior.
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Career

Work history

7-2020
Professor and Board of Governors Research Chair
University of Lethbridge
7-2012 - 6-2020
Professor of Marketing
University of Lethbridge
7-2000 - 7-2012
Associate Professor of Marketing
University of Lethbridge
1988 - 1995
Sales Representative
Deluxe Corporation
In the press

Media appearances

Bringing social responsibility to business interests. Featured in UNews (University of Lethbridge)
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5 Questions about Social Responsibility and Sustainability with Debra Basil. Featured in UStories (University of Lethbridge)
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Education
1995 - 2000
PhD
University of Colorado Boulder
9-1984 - 6-1988
Bachelor of Business Administration - BBA
University of Washington
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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