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Debra Z. Basil

Examiner
DISC Type : cs

Professor and Board of Governors Research Chair at University of Lethbridge

Lethbridge, Alberta, Canada

Overview

Debra Basil is a Professor and the Board of Governors Research Chair at the University of Lethbridge, where she also directs the Institute for Consumer and Social Well-being. With a PhD from the University of Colorado Boulder, her expertise lies in the intersection of marketing, social responsibility, and charitable giving.

Before her academic career, she gained diverse corporate experience as a sales representative in major US cities, including Seattle, Honolulu, and Denver. Her work and affiliations indicate a strong interest in social issues, including immigration and refugee causes.

Unique fact: She transitioned from a corporate sales career to become a leading academic researcher focused on social responsibility and charity.

Personality Overview

Process Oriented

Status Quo Seeker

Unexpressive

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Consumer Social Responsibility
Her primary, long-standing research focus, examining the complex relationship between consumers, companies, and charitable organizations.
Charity Marketing
As director of the Institute for Consumer and Social Well-being, she actively researches non-profit marketing and what drives donation behavior.
Social Well-being
Leads an institute dedicated to enhancing consumer and social well-being, reflecting a core professional mission to create a positive societal impact.

Media Appearances

Bringing social responsibility to business interests. Featured in UNews (University of Lethbridge)

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5 Questions about Social Responsibility and Sustainability with Debra Basil. Featured in UStories (University of Lethbridge)

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Work History

7-2020
Professor and Board of Governors Research Chair at University of Lethbridge
7-2012 - 6-2020
Professor of Marketing at University of Lethbridge
7-2000 - 7-2012
Associate Professor of Marketing at University of Lethbridge
1988 - 1995
Sales Representative at Deluxe Corporation

Education

1995 - 2000
PhD from University of Colorado Boulder
9-1984 - 6-1988
Bachelor of Business Administration - BBA from University of Washington

More Information

Social Presence :

Prographics :

Exp : 33 Location : Lethbridge, Alberta, Canada Job Level : N/A Designation : Professor and Board of Governors Research Chair at University of Lethbridge
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Insights For Selling To Debra Z.

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Debra Z. is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.

    • Will you ever get a clear answer from Debra Z.

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Debra Z. move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.

    • Can Debra Z. take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Debra Z.

Personality Compatibility

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