Deema Mardini

Critic
DISC Type : C

Director - Visitor Journey at Ministry of Tourism of Saudi Arabia

Riyadh, Saudi Arabia

Overview

Deema Mardini is the Director of Visitor Journey at the Ministry of Tourism of Saudi Arabia, focused on enriching the travel experience. A Bachelor of Engineering graduate from Alfaisal University, she has a background in project management and enabling governmental efficiency. Colleagues describe her as a "superb leader" and a "true team player".

Deema is passionate about giving back to the academic community, evidenced by her role on the College of Engineerings Advisory Board at her alma mater, Alfaisal University. She also holds certifications from HarvardX in entrepreneurship and from Boston University in platform strategy, showing an interest in business innovation.

Her award-winning senior engineering project with General Electric focused on reducing patient no-show rates in Saudi Arabian public hospitals.

Personality Overview

Negotiator

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Visitor Journey
Her current role as Director is dedicated to this, and she actively participates in industry events like the World Travel Market to shape the future of travel.
Tourism Excellence
This is a key theme in her professional headline and aligns with the strategic goals of the Ministry of Tourism.
Public Sector Efficiency
Her prior experience involved enabling government entities and managing portfolios for the Government Expenditure & Projects Efficiency Authority.

Media Appearances

Deema has no verified media appearances

Work History

8-2025
Director - Visitor Journey at Ministry of Tourism of Saudi Arabia
9-2023
Manager - Visitor Journey at Ministry of Tourism of Saudi Arabia
5-2023 - 8-2025
Advisory Board of the College of Engineering at Alfaisal University
7-2022 - 9-2023
Senior Project Manager - Enablement at Government Expenditure & Projects Efficiency Authority | هيئة كفاءة الإنفاق والمشروعات الحكومية
1-2021 - 7-2022
Associate Advisor - Enablement at Government Expenditure & Projects Efficiency Authority | هيئة كفاءة الإنفاق والمشروعات الحكومية

Education

2013 - 2018
Bachelor of Engineering (B.E.) from Alfaisal University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Riyadh, Saudi Arabia Job Level : Mid-senior Designation : Director - Visitor Journey at Ministry of Tourism of Saudi Arabia
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Insights For Selling To Deema

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deema is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Deema

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Deema move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Deema take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Deema

Personality Compatibility


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