Deena Murphy

Enigma
DISC Type : dci

Senior Director, Billing Operations at Natera

Greater Tampa Bay Area, United States

Overview

Deena has no verified overview

Personality Overview

Friendly Yet Blunt

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Deena has no verified topics they care about

Media Appearances

Deena has no verified media appearances

Work History

6-2024
Senior Director, Billing Operations at Natera
10-2020 - 6-2024
Director, Clinical Commercial Analytics at NeoGenomics Laboratories
1-2016 - 10-2020
Director of Billing at NeoGenomics Laboratories
5-2013 - 1-2016
Senior Director, Billing Operations at PAML
8-2009 - 5-2013
Director, Revenue Services at Quest Diagnostics

Education

Education details unavailable from College of the Canyons

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Tampa Bay Area, United States Job Level : Senior Designation : Senior Director, Billing Operations at Natera
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Insights For Selling To Deena

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deena is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Deena

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Deena move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Deena take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Deena

Personality Compatibility


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