Deepa Kedoor

Commander
DISC Type : D

Fractional CMO at The Fractional CMO Company

Bengaluru, Karnataka, India

Overview

Deepa is a seasoned marketing leader with over 20 years of experience shaping brand, digital, and content strategies for companies like IBM, LinkedIn, and BrowserStack. Currently a Fractional CMO, she focuses on delivering impactful, outcome-driven marketing. People often describe her as a highly committed, supportive, and data-driven B2B marketing expert.

An ambivert and a keen observer of trends, Deepa is a firm believer in continuous learning. She has a strong appreciation for intelligent humor, which colleagues note is an impeccable part of her personality. She approaches life and challenges with a "glass half full" perspective.

Unique fact: Deepa was LinkedIns first-ever content and strategy consultant in India, shaping marketing campaigns for the platforms largest clients.

Personality Overview

Candid & Clear

Strong-Willed

Very Quick

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

B2B Marketing Strategy
Her experience at Sirion, BrowserStack, and LinkedIn centers on B2B growth. She advocates for cohesive marketing strategies over disparate activities to drive real business impact.
Brand Building
She has led brand functions at multiple organizations and moderated panels on brand salience. A former colleague noted her knowledge and passion for brand are "second to none. "
AI as an Enabler
She publicly shared her view that AI should be seen as an enabler that provides consolidated context and research, rather than a deterrent to skill development.

Media Appearances

The Fractional CMO Company welcomes marketing leader Deepa Kedoor to its founding team. Featured in ET Edge Insights

See Now

Work History

10-2025
Fractional CMO at The Fractional CMO Company
8-2024 - 10-2025
Vice President - Growth Marketing at Sirion
12-2023 - 7-2024
Head - Brand, Events & ABM at BrowserStack
10-2022 - 12-2023
Head of Corporate Marketing at BrowserStack
2-2019 - 10-2022
Senior Content Marketing Consultant at LinkedIn

Education

Education details unavailable from Nanyang Technological University Singapore
Bachelor's degree from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Fractional CMO at The Fractional CMO Company
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Insights For Selling To Deepa

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deepa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Deepa

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Deepa move?

  • They can take decisions very fast if you manage to convince them.
  • Can Deepa take some risk or not?

  • The risks don’t matter much to them.

You And Deepa

Personality Compatibility


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