Deepa Vari

Examiner
DISC Type : sc

Founder & Managing Director at Yashram Lifestyle Brands Pvt Ltd

Bengaluru, Karnataka, India

Overview

Deepa Vari is the founder of Yashram Lifestyle Brands, creating innovative companies like Adira and Morph Maternity. An engineer from Bangalore Institute of Technology, she is the inventor of the patented Period Panty, driven by a mission to solve real-life problems and improve the quality of life for women through empathetic design.

Deepa is passionate about empowering women, which is the core inspiration for her brands. She founded HowToTellYourChild. com to help parents discuss sensitive topics with children and focuses on creating employment for women in small towns through her manufacturing units. She believes in the power of female friendships for emotional support.

She invented the "Period Panty" in 2009 and holds both US and Indian patents for the "Sanitary Undergarment" design.

Personality Overview

Unexpressive

Status Quo Seeker

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Women's Health Innovation
Her career is dedicated to inventing products like the Period Panty and maternity wear that solve practical health and comfort challenges for women at various life stages.
Market Category Creation
She focuses on identifying unmet needs and building new product categories from scratch, such as Indian maternity wear in 2007 and, more recently, Sports Panties.
Social Entrepreneurship
Launched HowToTellYourChild. com, a platform to prevent child abuse, and is committed to employing women from small towns to foster community development.

Media Appearances

Deepa has no verified media appearances

Work History

11-2007
Founder & Managing Director at Yashram Lifestyle Brands Pvt Ltd
3-2004 - 7-2007
Executive Director at Stumpp Schuele & Somappa Springs Pvt. Ltd. (Electronics Division)
4-2001 - 4-2004
Software Engineer at Astha Technologies

Education

1993 - 1997
BE from Bangalore Institute Of Technology

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Founder & Managing Director at Yashram Lifestyle Brands Pvt Ltd
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Insights For Selling To Deepa

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deepa is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Deepa

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Deepa move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Deepa take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Deepa

Personality Compatibility


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