Deepak Rohida, CFA

Doer
DISC Type : sd

Chief Financial Officer at Atlan

San Francisco Bay Area, United States

Overview

Deepak Rohida is the Chief Financial Officer at Atlan, specializing in Go-to-Market strategy for Enterprise SaaS companies. His expertise spans both subscription and consumption-based business models, focusing on efficient growth and unit economics. A CFA charterholder, he earned his MBA with Distinction from The University of Iowa.

Outside of his executive finance roles, Deepak is committed to mentoring the next generation. He actively gives back to his alma mater by advising current students on their career paths. He has also previously offered career guidance and interview advice to young professionals online.

Unique fact: While at HP, Deepak won the "Mentee of the Year" award in a program designed to groom the companys future executives.

Personality Overview

Results Focused

Long-term Focused

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Efficient SaaS Growth
His career focuses on driving efficient, responsible growth and strong unit economics for SaaS companies like Atlan and Druva, navigating post-ZIRP market shifts.
Go-to-Market Strategy
He has deep expertise in GTM and sales finance, having led GTM FP&A at New Relic and leveraging that experience in his CFO roles.
SaaS Business Models
He has direct experience managing both subscription and consumption-based models and supported New Relic's transition between the two.

Media Appearances

Deepak has no verified media appearances

Work History

4-2024
Chief Financial Officer at Atlan
10-2021 - 3-2024
Vice President of Finance at Druva
2-2021 - 10-2021
Senior Director, Head of Finance at Druva
8-2019 - 1-2021
Director, GTM FP&A at New Relic, Inc.
1-2019 - 7-2019
Senior Capital Markets Manager at HP

Education

2015 - 2017
CFA from CFA Institute
2010 - 2012
MBA with Distinction from The University of Iowa Tippie College of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Financial Officer at Atlan
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Insights For Selling To Deepak

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deepak is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Deepak

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Deepak move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Deepak take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Deepak

Personality Compatibility


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