Deepender Rana

Enthusiast
DISC Type : i

Executive Managing Director, Insights, South Asia at Kantar

India

Overview

Deepender Rana is the Executive Managing Director for Insights in South Asia at Kantar. His extensive career, which began in 1994, includes significant leadership roles across the Asia-Pacific region, notably as CEO for Kantars Insights division in Greater China. He specializes in helping clients navigate brand complexity and communications in a digital world.

He has a track record of driving business turnarounds and growth by focusing on client needs, supporting brands international expansion, and embedding digital and analytics practices into business strategy. He has been instrumental in setting up multiple offices and winning key global accounts across Asia, the Middle East, and Africa.

Personality Overview

Consensus Focused

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Brand Purpose
He emphasizes that brand purpose is a critical contributor to brand equity, especially in India, and a key factor for brands to build reassurance with consumers.
Digital Transformation
He speaks on how digitization has disrupted consumer behavior and advocates for using technology and AI to accelerate consumer insights and optimize marketing effectiveness.
South Asian Markets
In his current role, he focuses on the diverse and dynamic Indian economy, analyzing trends like the rural consumption boom and the resilience of Indian brands.

Media Appearances

Kantar appoints Deepender Rana as General Manager for Insights .... Featured in MediaBrief

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Deepender Rana - Executive Managing Director, Insights, South Asia. Featured in The Org

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Kantar appoints Deepender Rana GM for Insights Division in South Asia region. Featured in Best Media Info

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Work History

3-2021
Executive Managing Director, Insights, South Asia at Kantar
2-2016 - 3-2021
CEO Insights – Greater China at Kantar
5-2013 - 1-2016
Head of Greater China at Millward Brown
1-2008 - 4-2013
Chief Client Officer, Africa Asia Pacific at Millward Brown
1-2006 - 12-2007
Managing Director, Greater China at Millward Brown

Education

1992 - 1994
Education details unavailable from Bharathidasan Institute of Management Tiruchirapalli
1988 - 1992
Education details unavailable from National Dairy Research Institute

More Information

Social Presence :

Prographics :

Exp : 19 Location : India Job Level : Senior Designation : Executive Managing Director, Insights, South Asia at Kantar
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Insights For Selling To Deepender

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deepender is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Deepender

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Deepender move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Deepender take some risk or not?

  • They can take some low-probability risks if needed.

You And Deepender

Personality Compatibility


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