Deepender Rana in

Deepender Rana

Enthusiast · DISC type i
Executive Managing Director, Insights, South Asia at Kantar
📍 India

Deepender Rana is the Executive Managing Director for Insights in South Asia at Kantar. His extensive career, which began in 1994, includes significant leadership roles across the Asia-Pacific region, notably as CEO for Kantars Insights division in Greater China. He specializes in helping clients navigate brand complexity and communications in a digital world.

He has a track record of driving business turnarounds and growth by focusing on client needs, supporting brands international expansion, and embedding digital and analytics practices into business strategy. He has been instrumental in setting up multiple offices and winning key global accounts across Asia, the Middle East, and Africa.

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Experience
19 Years
Current Role
Executive Managing Director, Insights, South Asia
Job Level
Senior
Location
India
Personality Overview

How Deepender shows up

Consensus Focused
Optimistic
Story Driven

Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Deepender cares about

Brand Purpose
He emphasizes that brand purpose is a critical contributor to brand equity, especially in India, and a key factor for brands to build reassurance with consumers.
Digital Transformation
He speaks on how digitization has disrupted consumer behavior and advocates for using technology and AI to accelerate consumer insights and optimize marketing effectiveness.
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Career

Work history

3-2021
Executive Managing Director, Insights, South Asia
Kantar
2-2016 - 3-2021
CEO Insights – Greater China
Kantar
5-2013 - 1-2016
Head of Greater China
Millward Brown
1-2008 - 4-2013
Chief Client Officer, Africa Asia Pacific
Millward Brown
1-2006 - 12-2007
Managing Director, Greater China
Millward Brown
In the press

Media appearances

Kantar appoints Deepender Rana as General Manager for Insights .... Featured in MediaBrief
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Deepender Rana - Executive Managing Director, Insights, South Asia. Featured in The Org
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Education
1992 - 1994
Education details unavailable
Bharathidasan Institute of Management Tiruchirapalli
1988 - 1992
Education details unavailable
National Dairy Research Institute
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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