Deepika Singhania

Inquirer
DISC Type : cd

Head of Content at Luxare by Diaspark

Edison, New Jersey, United States

Overview

Deepika Singhania is a content marketing leader with 13 years of experience, specializing in SEO, social media, and email marketing. As the Head of Content at Luxare by Diaspark, she focuses on digitally transforming the jewelry industry by building resonant brand narratives. She holds a Master of Arts from Jyoti Nivas College.

Deepika is a reflective professional who often draws parallels between disparate concepts, such as comparing Super Bowl strategy to content marketing. She shows a keen interest in work-life balance and advocates for healthier work cultures, highlighting the demanding nature of the Indian corporate environment.

She is passionate about transforming how jewelry businesses connect with their customers through strategic content.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Content Strategy
Her posts analyze content marketing through analogies like football strategy and emphasize the importance of creating niche, targeted copy to achieve results.
Jewelry Industry
She actively follows and comments on significant industry shifts, such as the GIA's new grading standards for lab-grown diamonds, framing it as a move towards building consumer trust.
Work-Life Balance
She expresses strong opinions on India's demanding work culture, using current events to advocate for clearer work boundaries and employee well-being.

Media Appearances

Deepika has no verified media appearances

Work History

9-2023
Head of Content at Luxare by Diaspark
1-2022 - 10-2023
Content - Demand Generation at Outplay
1-2019 - 12-2021
Sr. Content Executive at Furlenco
Senior Copywriter at WeWork India
Staff Writer at YourStory Media

Education

2010 - 2013
Bachelor's Degree from Mount Carmel College, Bangalore
Master of Arts - MA from Jyoti Nivas College Autonomous, Bangalore

More Information

Social Presence :

Prographics :

Exp : 6 Location : Edison, New Jersey, United States Job Level : Mid-senior Designation : Head of Content at Luxare by Diaspark
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Insights For Selling To Deepika

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deepika is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Deepika

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Deepika move?

  • Their decision making speed is somewhere in the middle.
  • Can Deepika take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Deepika

Personality Compatibility


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