Deidra Y. Cox

Captain
DISC Type : DS

Director, Strategic Communications & Talent Strategy at Career Imagery

Atlanta Metropolitan Area, United States

Overview

Deidra Cox is the creator of the Career Breakthrough System™ and Director at Career Imagery, with over 25 years of recruiting experience at firms like Microsoft and Deloitte. She specializes in leadership development and talent strategy, helping professionals overcome the "Career Visibility Gap. " People often describe her as passionate, an expert, and exceptionally professional.

Deidra was honored with the 2024 Outstanding Leadership Award for Brand Builders & Marketers.

Personality Overview

Decisive But Calm

Output-Driven

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Career Visibility
Her entire professional focus is on solving the "Career Visibility Gap" for leaders, a core theme in her posts and proprietary system.
Talent Strategy
She has extensive experience leading global talent acquisition, sourcing architecture, and employer branding for companies like Anaplan and Microsoft.
Personal Branding
As the founder of Career Imagery, she focuses on helping professionals elevate their brand through storytelling, resume optimization, and digital presence.

Media Appearances

Deidra has no verified media appearances

Work History

12-2018
Director, Strategic Communications & Talent Strategy at Career Imagery
1-2025
Advisory Board Member - Women In Leadership Program at University of North Georgia - Mike Cottrell College of Business
6-2021 - 2-2023
Sr Manager, Global TA & Employer Branding at Anaplan
1-2019 - 10-2021
Executive Coach, Brand Strategist at LinkedIn
2-2021 - 6-2021
Sourcing Program Lead at Microsoft

Education

Bachelor's Degree from American InterContinental University
Mass Communication/Media Studies from Clark Atlanta University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Strategic Communications & Talent Strategy at Career Imagery
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Insights For Selling To Deidra

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deidra is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Deidra

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Deidra move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Deidra take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Deidra

Personality Compatibility


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