Deirdra Watson, CPR, CDE®, HVED

Visionary
DISC Type : Ds

Capital Projects Coordinator at Municipality of Lakeshore

Greater Windsor Metropolitan Area, Canada

Overview

Deirdra is a versatile professional, serving as a Capital Projects Coordinator for the Municipality of Lakeshore while also running her own firm, Concept Solutions. With expertise in PR, marketing, and event management, she holds certifications in project management and virtual event direction. People often describe her as detailed, organized, and an out-of-the-box thinker.

Outside of her professional roles, Deirdra is deeply committed to her community. She serves as an Executive Board Member for the Windsor Essex Child/Youth Advocacy Centre, focusing on strategic communications. She is a strong advocate for civic engagement and empowering teams through mentorship, coaching, and networking.

Deirdra hosts "Lets Talk Events" and co-hosts "Best in Events, " sharing industry insights.

Personality Overview

Direct & Assertive

Early Adopter

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Event Management
As the founder of Concept Solutions, an event management firm, and host of two industry-focused shows, this is a core professional passion.
Virtual & Hybrid Events
She holds a "Hybrid & Virtual Event Director" certification and pivoted her business to include virtual event services, demonstrating adaptability and expertise in modern event formats.
Public Relations
A key service of her business and the focus of her volunteer work as an Executive Board Member for the Windsor Essex Child/Youth Advocacy Centre.

Media Appearances

Deirdra has no verified media appearances

Work History

8-2024
Capital Projects Coordinator at Municipality of Lakeshore
6-2024 - 11-2025
Executive Board Member - Public Relations at Windsor Essex Child/Youth Advocacy Centre
5-2023 - 12-2023
Adjunct Professor Event Management at St. Clair College
6-2022 - 6-2024
Director at Large at Windsor Essex Child/Youth Advocacy Centre
1-2022
Host - Lets Talk Events at Concept Solutions, PR | Marketing | Branding | Digital Media | Event Planning

Education

2005 - 2006
OCGC from Mohawk College
2007 - 2007
DreamWeaver from Mohawk College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Windsor Metropolitan Area, Canada Job Level : Junior Designation : Capital Projects Coordinator at Municipality of Lakeshore
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Insights For Selling To Deirdra

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deirdra is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Deirdra

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Deirdra move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Deirdra take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Deirdra

Personality Compatibility


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