Deisy Medina

Inspirer
DISC Type : id

Datamining at Banco Falabella Colombia

Bogota, D.C., Capital District, Colombia

Overview

Deisy Medina is an economist from the Universidad de La Salle with a specialization in strategic data analytics. She has a five-year track record of leading innovative data projects at major companies like Banco Falabella, BBVA, and Cruz Verde, focusing on aligning analytics with business needs.

While at BBVA, she uniquely held a dual role as both a Product Owner and a Data Scientist, managing project roadmaps while also developing analytical models.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Data Project Leadership
With 5 years of experience leading data initiatives and teams, she has a strong focus on effective communication, management, and understanding business needs.
Strategic Data Analytics
Holds a formal specialization in this area and applies it to analyze customer behavior and support data-driven decision-making in roles at Cruz Verde and BBVA.
Retail & CRM Analytics
Has extensive experience processing and analyzing customer and transactional data to support CRM and business strategies for retail and financial companies.

Media Appearances

Deisy has no verified media appearances

Work History

11-2024
Datamining at Banco Falabella Colombia
2-2022 - 10-2023
Profesional Senior Advanced Analytics at BBVA en Colombia
12-2020 - 1-2022
Coordinador de BI at Cruz Verde Colombia
2-2020 - 11-2020
Analista Senior de BI at Cruz Verde Colombia
3-2019 - 1-2020
Business Analytics & Project Developer at Horus Market Report

Education

2-2013 - 12-2017
Economista from Universidad de La Salle
6-2021 - 6-2022
Especialización en analítica estratégica de datos from Fundación Universitaria Konrad Lorenz

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Datamining at Banco Falabella Colombia
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Insights For Selling To Deisy

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deisy is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Deisy

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Deisy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Deisy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Deisy

Personality Compatibility


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