Deisy Medina in

Deisy Medina

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Datamining at Banco Falabella Colombia
📍 Bogota, D.C., Capital District, Colombia

Deisy Medina is an economist from the Universidad de La Salle with a specialization in strategic data analytics. She has a five-year track record of leading innovative data projects at major companies like Banco Falabella, BBVA, and Cruz Verde, focusing on aligning analytics with business needs.

While at BBVA, she uniquely held a dual role as both a Product Owner and a Data Scientist, managing project roadmaps while also developing analytical models.

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Experience
6 Years
Current Role
Datamining
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Deisy cares about

Data Project Leadership
With 5 years of experience leading data initiatives and teams, she has a strong focus on effective communication, management, and understanding business needs.
Strategic Data Analytics
Holds a formal specialization in this area and applies it to analyze customer behavior and support data-driven decision-making in roles at Cruz Verde and BBVA.
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Career

Work history

11-2024
Datamining
Banco Falabella Colombia
2-2022 - 10-2023
Profesional Senior Advanced Analytics
BBVA en Colombia
12-2020 - 1-2022
Coordinador de BI
Cruz Verde Colombia
2-2020 - 11-2020
Analista Senior de BI
Cruz Verde Colombia
3-2019 - 1-2020
Business Analytics & Project Developer
Horus Market Report
In the press

Media appearances

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Education
2-2013 - 12-2017
Economista
Universidad de La Salle
6-2021 - 6-2022
Especialización en analítica estratégica de datos
Fundación Universitaria Konrad Lorenz
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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