Demetra is a strategic E-commerce Manager at Lavazza with over 10 years of experience driving D2C growth. She has full P&L ownership and expertise in Salesforce Commerce Cloud, Magento, and Shopify, focusing on trading strategy and subscription optimisation. Colleagues describe her as a hands-on, positive-minded, and friendly professional.
Outside of her direct role, she shows a keen interest in mentoring and supporting the career growth of her peers. She took a career break for caregiving, demonstrating a commitment to personal responsibilities alongside her professional ambitions.
She recently presented at Lavazzas HQ in Turin on emerging UK trends, including Dropshipping, AI, and Retail Media.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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