Demetra Sakelliou in

Demetra Sakelliou

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Ecommerce Manager at Lavazza
📍 London Area, United Kingdom

Demetra is a strategic E-commerce Manager at Lavazza with over 10 years of experience driving D2C growth. She has full P&L ownership and expertise in Salesforce Commerce Cloud, Magento, and Shopify, focusing on trading strategy and subscription optimisation. Colleagues describe her as a hands-on, positive-minded, and friendly professional.

Outside of her direct role, she shows a keen interest in mentoring and supporting the career growth of her peers. She took a career break for caregiving, demonstrating a commitment to personal responsibilities alongside her professional ambitions.

She recently presented at Lavazzas HQ in Turin on emerging UK trends, including Dropshipping, AI, and Retail Media.

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Experience
9 Years
Current Role
Ecommerce Manager
Job Level
Middle
Location
London Area, United Kingdom
Personality Overview

How Demetra shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Demetra cares about

D2C Growth
Her profile highlights a career focused on driving revenue and margin growth for Direct-to-Consumer channels through strategic initiatives like loyalty programs and campaign optimisation.
Subscription Models
She lists subscription optimisation as a key skill and has recently been involved in subscription launches at Lavazza, indicating a focus on recurring revenue streams.
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Career

Work history

9-2025
Ecommerce Manager
Lavazza
4-2024 - 9-2025
E-Commerce Executive
Lavazza
1-2024 - 4-2024
Caregiving
Career Break
3-2023 - 1-2024
Commercial Executive
Elida Beauty at Unilever
1-2020 - 1-2023
International Key Account Manager
LSA International
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2011
Education details unavailable
Richmond Upon thames College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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