Demetra Sakelliou

Galvanizer
DISC Type : Id

Ecommerce Manager at Lavazza

London Area, United Kingdom

Overview

Demetra is a strategic E-commerce Manager at Lavazza with over 10 years of experience driving D2C growth. She has full P&L ownership and expertise in Salesforce Commerce Cloud, Magento, and Shopify, focusing on trading strategy and subscription optimisation. Colleagues describe her as a hands-on, positive-minded, and friendly professional.

Outside of her direct role, she shows a keen interest in mentoring and supporting the career growth of her peers. She took a career break for caregiving, demonstrating a commitment to personal responsibilities alongside her professional ambitions.

She recently presented at Lavazzas HQ in Turin on emerging UK trends, including Dropshipping, AI, and Retail Media.

Personality Overview

Socially Adept

Self-Assured

People-Oriented

They are charming and can persuade others to support their decisions.  They prefer to ensure that they are in control of the situation. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

D2C Growth
Her profile highlights a career focused on driving revenue and margin growth for Direct-to-Consumer channels through strategic initiatives like loyalty programs and campaign optimisation.
Subscription Models
She lists subscription optimisation as a key skill and has recently been involved in subscription launches at Lavazza, indicating a focus on recurring revenue streams.
Emerging E-commerce Trends
She presented on AI, Dropshipping in eGrocers, and Retail Media at her company's headquarters, showing she is actively tracking and analyzing future industry shifts.

Media Appearances

Demetra has no verified media appearances

Work History

9-2025
Ecommerce Manager at Lavazza
4-2024 - 9-2025
E-Commerce Executive at Lavazza
1-2024 - 4-2024
Caregiving at Career Break
3-2023 - 1-2024
Commercial Executive at Elida Beauty at Unilever
1-2020 - 1-2023
International Key Account Manager at LSA International

Education

2009 - 2011
Education details unavailable from Richmond Upon thames College

More Information

Social Presence :

Prographics :

Exp : 9 Location : London Area, United Kingdom Job Level : Middle Designation : Ecommerce Manager at Lavazza
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Insights For Selling To Demetra

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Take a friendly, informal yet confident approach while pitching
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t rely too much on what they promise, make your own deductions
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Demetra is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Demetra

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Demetra move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Demetra take some risk or not?

  • If necessary, they will be ready to take risks.

You And Demetra

Personality Compatibility


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