Dena Berkson

Critic
DISC Type : C

Sr. Category Marketing Manager at Ventura Foods

San Diego, California, United States

Overview

Dena has no verified overview

Personality Overview

Critic

Precise

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Dena has no verified topics they care about

Media Appearances

Dena has no verified media appearances

Work History

12-2022
Sr. Category Marketing Manager at Ventura Foods
12-2021 - 12-2022
Category Marketing Manager at Ventura Foods
11-2019 - 9-2021
Product Marketing Manager III at Jack in the Box
4-2017 - 11-2019
Product Marketing Manager at Jack in the Box
5-2015 - 1-2017
Associate Strategist at CCD Innovation

Education

2016 - 2017
Marketing Certificate from UC Berkeley Extension
2005 - 2009
Bachelor of Arts (BA); Bachelor of Science (BS) from Santa Clara University

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Diego, California, United States Job Level : Middle Designation : Sr. Category Marketing Manager at Ventura Foods
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Insights For Selling To Dena

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dena is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Dena

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Dena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dena

Personality Compatibility


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