Dena Reyes

Inquirer
DISC Type : cd

AVP Sales Operations Speciality Access Solutions North America at dormakaba Americas

Ocoee, Florida, United States

Overview

Dena Reyes is a seasoned business professional with over 15 years of experience in operations leadership and business development, currently serving as Senior Manager of Sales Operations at dormakaba Americas. A graduate of the University of Florida, she excels in supporting sales organizations by identifying key analytics, managing performance dashboards, and planning sales territories.

Outside of her core professional duties, Dena shows a keen interest in corporate strategy and personal development. She follows major companies like Lockheed Martin and Hilton and has recently completed a certification in Goal Setting using Objectives and Key Results (OKRs), indicating a focus on modern management and performance frameworks.

She has built her entire documented career within dormakaba, progressing through four different roles from Office Manager to her current senior leadership position.

Personality Overview

Hard To Convince

Upfront

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sales Operations
Her current role focuses on using reporting, analytics, and performance dashboards to support the sales organization and capture profitable margins.
Business Development
A core competency and former role, where she focused on client relations and retention, particularly within the new construction industry.
Hospitality Industry
She has a background in sales to the hotel industry and actively shares content about digital trends in the hotel world.

Media Appearances

Dena has no verified media appearances

Work History

1-2025
AVP Sales Operations Speciality Access Solutions North America at dormakaba Americas
7-2022 - 1-2025
Senior Manager Sales Operations at dormakaba Americas
7-2012 - 7-2022
Senior Manager New Construction Business Development, at dormakaba Americas
7-2008 - 7-2012
Inside Sales Marketing Manager at dormakaba Americas
7-2002 - 7-2008
Office Manager at dormakaba Americas

Education

1997 - 2001
Bachelor of Arts (B.A.) from University of Florida
Education details unavailable from Lake Brantley High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Ocoee, Florida, United States Job Level : N/A Designation : AVP Sales Operations Speciality Access Solutions North America at dormakaba Americas
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Insights For Selling To Dena

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dena is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Dena

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Dena move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Dena take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Dena

Personality Compatibility


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