Denine Harper

Visionary
DISC Type : Ds

Founder and Fractional CMO at DHX Consulting

Sarasota, Florida, United States

Overview

Denine Harper is a growth-driven Fractional CMO with over 15 years of experience scaling PE-backed companies in the construction and building products industries. A certified Brand Strategist, she specializes in fixing go-to-market systems and making marketing accountable to P&L outcomes. Colleagues describe her as visionary, talented, and inspiring.

Her educational background in Graphic Design and Electronic Imaging points to a strong creative foundation. This artistic sensibility likely informs her professional approach, blending data-driven strategy with compelling visual storytelling to build memorable and high-performing brands in competitive markets.

She orchestrated a brand partnership between PGT Custom Windows and Doors and celebrity designers Brian and Mika Kleinschmidt from the HGTV show "100 Day Dream Home".

Personality Overview

Objective Evaluator

Big Vision Person

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Go-to-Market Alignment
As a self-described "GTM Fixer, " she focuses on aligning sales, marketing, and channel partners to transform stalled companies into revenue engines.
Channel Marketing
Believes misaligned dealers are a "silent killer" and emphasizes creating a consistent brand story across all independent channel partners to drive growth.
Relevant Content
Advocates that manufacturers should create relevant content for professionals, such as short demos and installation tips, rather than focusing on brand stories.

Media Appearances

About - Denine Harper, Fractional CMO for Building Products Industry. Featured in DHX Consulting

See Now

Work History

7-2024
Founder and Fractional CMO at DHX Consulting
7-2025
Partner and Fractional CMO at Coffey & Co
9-2025
Member at The Outlier Project
7-2024
Executive Member Alumni at CMOx - The Fractional Chief Marketing Officer Company
8-2021 - 7-2024
Sr Brand Manager at PGT Innovations

Education

1993 - 1996
Graphic Design from The College of New Jersey
1991 - 1993
Electronic Imaging from Bucks County Community College

More Information

Social Presence :

Prographics :

Exp : 4 Location : Sarasota, Florida, United States Job Level : Leadership Designation : Founder and Fractional CMO at DHX Consulting
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Insights For Selling To Denine

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denine is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Denine

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Denine move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Denine take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Denine

Personality Compatibility


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