Denise De la Rama

Inspirer
DISC Type : di

VP of Finance at Noom Inc.

New York, New York, United States

Overview

Denise de la Rama is the Vice President of Finance at Noom, where she has grown through several leadership roles, including Director and Senior Director of Operations and Finance. Her background showcases expertise in scaling financial and operational functions within a high-growth tech environment. She holds a BA from the University of Southern California.

Denise is a vocal advocate for her team and company culture, frequently using the term "Noomily" to describe her colleagues. She actively promotes and celebrates the achievements of women in leadership roles and is deeply invested in building a strong, collaborative team environment.

She has demonstrated significant career progression entirely within Noom, rising from a director-level operations role to leading the finance department as VP.

Personality Overview

Achievment Oriented

Confident & Optimistic

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Company Culture
Her posts frequently emphasize team building and a positive work environment, referring to colleagues as the "Noomily. "
Financial Planning
As VP of Finance, she is directly involved in financial strategy and has posted about hiring for FP&A manager roles to support her team.
Women in Leadership
Publicly shared pride in being a woman in a leadership position at Noom, indicating a passion for supporting female colleagues.

Media Appearances

Denise has no verified media appearances

Work History

1-2019
VP of Finance at Noom Inc.
1-2018 - 1-2019
Senior Director of Operations and Finance at Noom Inc.
6-2014 - 1-2018
Director of Operations at Noom Inc.
10-2012 - 3-2013
Partnerships Manager at BlackboardEats
6-2012 - 10-2012
Operational Manager at BlackboardEats

Education

BA from University of Southern California
BA from Queen Mary University of London

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Senior Designation : VP of Finance at Noom Inc.
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Insights For Selling To Denise

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denise is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Denise

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Denise move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Denise take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Denise

Personality Compatibility


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