Denise Hackner

Collaborator
DISC Type : is

Senior Director, Creative Operations - Optum Corporate Marketing at Optum

Minneapolis, Minnesota, United States

Overview

Denise Hackner is the Senior Director of Corporate Marketing at Optum, specializing in marketing operations and creative project management. She has a background in driving end-to-end marketing processes and is a certified Lean Six Sigma Green Belt. Colleagues describe her as intelligent, creative, and customer-focused, with a talent for delivering optimal results.

Outside of her corporate role, Denise appears to have a keen interest in personal finance, actively engaging with budgeting tools and savings challenges. She is a homeowner in the Minneapolis area and also seems to support local community educational institutions through donations.

Unique fact: She is a Lean Six Sigma Green Belt, indicating expertise in process improvement methodologies.

Personality Overview

Example Driven

Consensus Builder

Appreciative

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Marketing Operations
Her core specialty is in Marketing Operations and Project Management Leadership, with extensive experience in resource allocation, budgeting, and establishing priorities.
Creative Operations
Her current role as Senior Director, Creative Operations at Optum focuses on managing the creative side of corporate marketing projects and teams.
Project Management Platforms
She has spoken publicly about creating project management platforms to reduce worker chaos and provide leadership with clear visibility into team projects.

Media Appearances

Denise has no verified media appearances

Work History

3-2020
Senior Director, Creative Operations - Optum Corporate Marketing at Optum
2-2017 - 3-2020
Senior Director Marketing Operations and Communications at Optum
11-2011 - 1-2017
Director, Marketing Project Management at Optum
6-2008 - 6-2011
VICE PRESIDENT, OPERATIONS at IQ Marketing
1-2004 - 6-2008
Director, Results and Account Management at IQ Marketing

Education

Education details unavailable from Wisconsin School of Business
Education details unavailable from Capella University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Minneapolis, Minnesota, United States Job Level : N/A Designation : Senior Director, Creative Operations - Optum Corporate Marketing at Optum
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Insights For Selling To Denise

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denise is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Denise

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Denise move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Denise take some risk or not?

  • They probably won’t put a lot at risk.

You And Denise

Personality Compatibility


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