Dennis Morales

Harmonizer
DISC Type : SI

Chief Executive Officer at Drink Labs

Los Angeles, California, United States

Overview

Dennis Morales is the Chief Executive Officer of Drink Labs, leveraging over 25 years of experience across the pharmaceutical, beverage, and real estate industries. A chemist with a diverse educational background including studies at UNLV and UCLA, he specializes in product development and market implementation.

His entrepreneurial drive is evident from co-founding multiple ventures, including a real estate development firm and a tattoo supply company. He actively collaborates with other business leaders as a member of the Forbes Business Council, Arete Syndicate, and the Apex Executive group.

Unique fact: Alongside his corporate roles, he is the co-founder of a certified tattoo supply business and studio.

Personality Overview

People-Oriented

Risk-Averse

Adaptive

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Beverage Innovation
His company, Drink Labs, focuses on creating novel beverage solutions, and he has spoken about the rising trend of CBD-infused drinks.
Serial Entrepreneurship
He has founded and led multiple companies in varied sectors, from beverage development and scientific labs to real estate and tattoo supplies.
Executive Networking
He is an active member of several elite professional organizations, including the Forbes Business Council and the Arete Syndicate, to connect with peers.

Media Appearances

Meet CEO of Drink Labs™ | Financial Fridays. Featured in YouTube (Financial Fridays)

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EP 39 – Dennis Morales, CEO The Drink Labs: Running With Scissors. Featured in Addicted to Winning Podcast

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Dennis Morales | CEO - DRINK LABS | Forbes Business Council. Featured in Forbes Business Council

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Work History

11-2017
Chief Executive Officer at Drink Labs
5-2018
Co-Founder/Chief Science Officer at All Life Labs
1-2016
Chief Executive Officer at Living Essentials Real Estate Development
10-2017
Co-founder at Certified Tattoo Supplies & Tattoo Studio
4-2015
President at Quantum Concepts

Education

Education details unavailable from Dennis has studied at UNLV, UCLA, CSUN, CSN, Western Governors University, Lincoln Graduate School,
Education details unavailable from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Executive Officer at Drink Labs
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Insights For Selling To Dennis

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dennis is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Dennis

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Dennis move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Dennis take some risk or not?

  • They probably won’t put a lot at risk.

You And Dennis

Personality Compatibility


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