Dennis Nichols

Captain
DISC Type : DS

National Sales Manager at Jayben Group

Melbourne, Victoria, Australia

Overview

Dennis is a senior commercial leader with over 20 years of experience in B2B industrial and engineering markets, currently serving as the National Sales Manager for Jayben Group. He specializes in go-to-market strategy and channel management. He holds a Bachelor of Business from Swinburne University and is certified in Google Ads and Analytics.

Outside of his professional role, Dennis is passionate about physical fitness and mental health advocacy, with a background in boxing. He actively supports causes like suicide prevention and has experience as a student mentor, guiding new students in their transition to university life. Colleagues describe him as professional and dedicated.

He recently completed 3, 214 push-ups in 23 days to raise awareness and funds for mental health.

Personality Overview

Long-Term Thinker

Output-Driven

Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Go-to-Market Strategy
A core specialty mentioned throughout his profile. He leads commercial strategy and execution for Australia and New Zealand at Jayben.
Data-Driven Marketing
He recently completed Google Ads and Analytics certifications to build on his marketing and management studies, showing a commitment to modern techniques.
Channel Management
Has extensive experience managing distributor and partner performance, a key part of his roles at both Jayben and his previous tenure at Norgren.

Media Appearances

Dennis has no verified media appearances

Work History

9-2024
National Sales Manager at Jayben Group
10-2023 - 9-2024
Product Manager at Jayben Group
5-2024
Student Mentor at Swinburne University of Technology
1-2024 - 8-2024
Student Advisory Group member at Studiosity
8-2021 - 6-2023
Distributor Channel Manager - Australia and New Zealand at Norgren

Education

3-2023 - 5-2026
Bachelor of Business from Swinburne University of Technology
1997 - 2001
Associate Diploma from RMIT University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Melbourne, Victoria, Australia Job Level : Middle Designation : National Sales Manager at Jayben Group
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Insights For Selling To Dennis

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dennis is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dennis

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dennis move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dennis take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dennis

Personality Compatibility


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