Dennis Reurings

Sharpshooter
DISC Type : CD

Fractional CEO at Adapt

Rotterdam, South Holland, Netherlands

Overview

Dennis is an entrepreneur and interim executive specializing in business growth, sales, and digital innovation. An internet pioneer since 1999, he has a history of building go-to-market plans and turning digital potential into impactful value. He attended the Rotterdam University of Applied Sciences and is described as an outstanding manager.

Outside of work, Dennis is highly active, with interests in off-piste skiing, running, padel, soccer, and golf. He also enjoys wine and food. This energy aligns with his hands-on, "get it done" professional approach, which he attributes to his no-nonsense Rotterdam background.

His company name, Yamathos, is inspired by Nobel laureate Shinya Yamanaka, reflecting a focus on leveraging new technology with integrity.

Personality Overview

Fast But Analytical

Rigorous & Demanding

ROI Driven

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Pricing Strategy
He actively discusses pricing maturity and profitability through podcasts, articles, and hosting round-table events, challenging traditional views like "stable pricing. "
Business Growth
His career focuses on building business ecosystems, partner channels, and go-to-market plans from scratch to foster innovation and strategic growth.
Digital Innovation
Passionate about leveraging technologies like AI and data to create tangible business value, a core theme throughout his career since the early internet era.

Media Appearances

Dennis has no verified media appearances

Work History

1-2026
Fractional CEO at Adapt
1-2026
Member of the Board of Advisors at KODIFY
9-2025
Founder & Interim Business Leader | Project-based Strategy & Innovation Expert at Yamathos
12-2024
Investor at Youwe
1-2021 - 12-2024
Advisory and Grants at Youwe

Education

1996 - 1999
HBO 2* from Rotterdam University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 27 Location : Rotterdam, South Holland, Netherlands Job Level : Leadership Designation : Fractional CEO at Adapt
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Insights For Selling To Dennis

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dennis is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dennis

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Dennis move?

  • If convinced, they can reach decisions quite fast.
  • Can Dennis take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Dennis

Personality Compatibility


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