Dennis Reurings in

Dennis Reurings

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Fractional CEO at Adapt
📍 Rotterdam, South Holland, Netherlands

Dennis is an entrepreneur and interim executive specializing in business growth, sales, and digital innovation. An internet pioneer since 1999, he has a history of building go-to-market plans and turning digital potential into impactful value. He attended the Rotterdam University of Applied Sciences and is described as an outstanding manager.

Outside of work, Dennis is highly active, with interests in off-piste skiing, running, padel, soccer, and golf. He also enjoys wine and food. This energy aligns with his hands-on, "get it done" professional approach, which he attributes to his no-nonsense Rotterdam background.

His company name, Yamathos, is inspired by Nobel laureate Shinya Yamanaka, reflecting a focus on leveraging new technology with integrity.

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Experience
27 Years
Current Role
Fractional CEO
Job Level
Leadership
Location
Rotterdam, South Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dennis cares about

Pricing Strategy
He actively discusses pricing maturity and profitability through podcasts, articles, and hosting round-table events, challenging traditional views like "stable pricing. "
Business Growth
His career focuses on building business ecosystems, partner channels, and go-to-market plans from scratch to foster innovation and strategic growth.
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Career

Work history

1-2026
Fractional CEO
Adapt
1-2026
Member of the Board of Advisors
KODIFY
9-2025
Founder & Interim Business Leader | Project-based Strategy & Innovation Expert
Yamathos
12-2024
Investor
Youwe
1-2021 - 12-2024
Advisory and Grants
Youwe
In the press

Media appearances

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Education
1996 - 1999
HBO 2*
Rotterdam University of Applied Sciences
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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