Denzel Heath

Trailblazer
DISC Type : DI

Director International Business Development at J&J Snack Foods Corp

Amsterdam Area, Netherlands

Overview

Denzel is the Director of International Business Development at J&J Snack Foods Corp, driving global growth for brands like ICEE and Dippin Dots. With an Executive MBA, he is a seasoned commercial leader specializing in the food service, retail, and CPG sectors. Colleagues describe him as creative, professional, and possessing strong business acumen.

His passion for the beverage industry extends beyond his corporate roles. He is the co-founder of an internationally acclaimed cocktail bar, showcasing his deep expertise and creativity in beverage concepts, brand development, and marketing strategy within the competitive hospitality landscape.

His co-founded establishment, Mootee Bar, was named one of the Top 10 Best New International Cocktail Bars at Tales of the Cocktail in 2018.

Personality Overview

Charismatic

Friendly But Fast

Assertive

They are charming and can persuade others to support their decisions.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

International Market Expansion
Currently spearheads the international growth strategy for J&J Snack Foods in high-potential EMEA and APAC markets, focusing on brand localization and channel development.
CPG Brand Strategy
Shares insights on the high stakes of CPG packaging and rebranding, emphasizing how design updates can reinvigorate shelf presence and drive consumer loyalty.
Food & Beverage Innovation
His career includes roles focused on beverage innovations at IFFCO Group and developing new product solutions for key accounts in the MENA region.

Media Appearances

Denzel has no verified media appearances

Work History

3-2024
Director International Business Development at J&J Snack Foods Corp
12-2021 - 2-2024
Head of Business Development at IFFCO Group
1-2019 - 12-2021
Business Development Manager - Systems: ICEE & JCDC at IFFCO Group
1-2018 - 12-2019
Manager of Beverage Innovations at IFFCO Group
7-2017 - 7-2019
Co-Founder at Mootee Bar

Education

9-2021 - 12-2022
Executive MBA from Guglielmo Marconi University from Università degli Studi Guglielmo Marconi
9-2021 - 12-2022
Post Graduate Advance Diploma in Management from Eaton Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Amsterdam Area, Netherlands Job Level : Mid-senior Designation : Director International Business Development at J&J Snack Foods Corp
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Insights For Selling To Denzel

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denzel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Denzel

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Denzel move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Denzel take some risk or not?

  • If necessary, they will be ready to take risks.

You And Denzel

Personality Compatibility


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