Derek Peterson

Wildcard
DISC Type : cis

Executive Vice President - Operations at Opendorse

Lincoln, Nebraska, United States

Overview

Derek Peterson is the Executive Vice President of Operations at Opendorse, where he has been a key leader for over a decade. A graduate of the University of Nebraska-Lincoln with a degree in Business Administration and Marketing, he is described by colleagues as a master of many things with a consistently positive attitude.

Outside of his core operational duties, Derek is passionate about exploring emerging technologies that can revolutionize the sports industry. He also maintains a keen interest in fostering sustainable practices within the business world, reflecting a forward-thinking and responsible leadership style.

He recently celebrated a full decade at Opendorse, having played an integral role in the companys growth and adaptation within the dynamic athlete endorsement industry.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

NIL & Athlete Marketing
As a key executive at Opendorse and a featured speaker on the topic, he is an expert on the Name, Image, and Likeness (NIL) landscape for athletes.
Company Culture
He frequently posts about his pride in Opendorse's work environment and is actively involved in recruiting talent that aligns with their collaborative and driven culture.
Sports Technology
He is passionate about exploring emerging technologies and their potential to revolutionize the sports and athlete marketing industries.

Media Appearances

Derek has no verified media appearances

Work History

3-2023
Executive Vice President - Operations at Opendorse
2-2018 - 3-2023
Senior Vice President - Operations at Opendorse
6-2015 - 2-2018
Vice President at Opendorse
9-2014 - 6-2015
Director of New Business at Bailey Lauerman
4-2013 - 9-2014
Account Supervisor at Bailey Lauerman

Education

2002 - 2006
Bachelor of Science from University of Nebraska-Lincoln

More Information

Social Presence :

Prographics :

Exp : 15 Location : Lincoln, Nebraska, United States Job Level : Leadership Designation : Executive Vice President - Operations at Opendorse
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Derek

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Derek take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Derek

Personality Compatibility


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