Derek Randall

Collaborator
DISC Type : is

Chair of JSW Severfield Structures Ltd. at Severfield, JSSL and JSWSMD

York, England, United Kingdom

Overview

Derek has no verified overview

Personality Overview

Fair-minded

Example Driven

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Derek has no verified topics they care about

Media Appearances

Derek has no verified media appearances

Work History

4-2024
Chair of JSW Severfield Structures Ltd. at Severfield, JSSL and JSWSMD
2008
Chair of JSW Structural Metal Decking Ltd. at Severfield, JSSL and JSWSMD
5-2008 - 4-2025
Executive Director at Severfield plc
2006 - 2008
Director, Commercial - Long Products Division at Corus
2002 - 2006
Director, Commercial - Corus Engineering Steels at Corus

Education

Master of Business Administration (M.B.A.) from University of Warwick - Warwick Business School
Doctor of Business Administration (D.B.A.) from Nottingham Business School, Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 24 Location : York, England, United Kingdom Job Level : N/A Designation : Chair of JSW Severfield Structures Ltd. at Severfield, JSSL and JSWSMD
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Show them how they look good by making this decision
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Derek

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Derek take some risk or not?

  • They probably won’t put a lot at risk.

You And Derek

Personality Compatibility


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