Head of Engineering - Marketing Technology & Customer Data at Catalyst Brands LLC
📍 Minneapolis, Minnesota, United States
Derek Ryder is a technology executive with over 25 years of experience leading engineering teams in marketing technology, digital transformation, and e-commerce for major retailers like JCPenney and Best Buy. He holds a B. Sc. from the University of Manitoba. People who have worked with him describe him as a thoughtful, caring, and empathetic leader.
At Best Buy, Derek led the engineering portfolio for the companys most critical eCommerce platform, a custom-built engine that successfully processed over a billion requests per day.
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Experience
23 Years
Current Role
Head of Engineering - Marketing Technology & Customer Data
Job Level
Mid-senior
Location
Minneapolis, Minnesota, United States
Personality Overview
How Derek shows up
Goal-Oriented
Objective Evaluator
Early Adopter
They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.
Priorities
Topics Derek cares about
Marketing & Customer Data
His current role as Head of Engineering at Catalyst Brands is focused on leading the marketing technology and customer data platforms.
Digital Transformation
He has a proven track record of spearheading strategic turnarounds and modernizing technology roadmaps at large enterprises like JCPenney.
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Career
Work history
3-2026
Head of Engineering - Marketing Technology & Customer Data
Catalyst Brands LLC
5-2025 - 3-2026
Senior Director - Digital/MarTech
Catalyst Brands LLC
7-2022 - 5-2025
Senior Director - Digital Engineering, Enterprise Pricing and B2B
JCPenney
6-2021 - 7-2022
Director of Engineering - Online Experiences - Core Platforms and Operations
Best Buy
2-2019 - 6-2021
Director Engineering - Consumer Products - Online Experiences
Best Buy
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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