Derek Woodburn

Evaluator
DISC Type : sdc

EVP, Office Leasing at Cushman & Wakefield

Toronto, Ontario, Canada

Overview

Derek has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Derek has no verified topics they care about

Media Appearances

Derek has no verified media appearances

Work History

2002
EVP, Office Leasing at Cushman & Wakefield
2012 - 2015
Board of Directors – Secretary at LOFT Community Services

Education

1998 - 2002
HBA from Western University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : EVP, Office Leasing at Cushman & Wakefield
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Derek

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Derek take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Derek

Personality Compatibility


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