Derrick Lyons

Evaluator
DISC Type : dcs

VP of Strategic Enterprise Sales at Socialgist

Keswick Ridge, New Brunswick, Canada

Overview

Derrick has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Derrick has no verified topics they care about

Media Appearances

Derrick has no verified media appearances

Work History

1-2025
VP of Strategic Enterprise Sales at Socialgist
12-2017 - 3-2025
OSINT Sales Director at Socialgist
11-2017
Owner at Lyons Consulting Agency
2-2013 - 11-2017
VP Customer Success and STREAM sales. at DataSift
2-2013 - 10-2013
Area Sales Director at DataSift

Education

1996 - 1997
Hospitality and Tourism from Atlantic Business College
1995 - 1996
Small Business Management from Atlantic Business College

More Information

Social Presence :

Prographics :

Exp : 28 Location : Keswick Ridge, New Brunswick, Canada Job Level : Senior Designation : VP of Strategic Enterprise Sales at Socialgist
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Insights For Selling To Derrick

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derrick is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Derrick

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Derrick move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Derrick take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Derrick

Personality Compatibility


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