Des Adkinson

Commander
DISC Type : D

Director of Engineering at LoyaltyLion

United Kingdom

Overview

Des Adkinson is a Chartered Engineer and the Director of Engineering at LoyaltyLion, where he leads the Data Engineering, SRE, and Application Services teams. He is focused on driving strategic initiatives and fostering innovation in the e-commerce loyalty sector. His background spans fintech, digital banking, and property tech, with expertise in integration architecture and agile development.

There is no publicly available information about his personal life or hobbies outside of his professional pursuits. His interests and activities appear to be centered on technology and engineering leadership.

He has a uniquely diverse technical background, with specialized experience in both Temenos T24 Transact & Infinity banking platforms and modern e-commerce loyalty systems.

Personality Overview

Impact-Driven

Candid & Clear

Decisive

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.

Topics They Care About

AI in E-commerce
He recently announced the launch of LoyaltyLion's AI-powered campaign and translation tools, highlighting his focus on using AI to drive loyalty revenue for brands.
Engineering at Scale
He is accountable for ensuring engineering excellence at scale and publicly celebrates his SRE team's success in managing massive increases in transaction volume.
Digital Banking & FinTech
His career includes significant roles at mortgage tech company Habito and digital banking platform provider Temenos, giving him deep expertise in financial technology.

Media Appearances

Des has no verified media appearances

Work History

9-2025
Director of Engineering at LoyaltyLion
8-2022 - 9-2025
Senior Engineering Manager at LoyaltyLion
10-2021 - 8-2022
Software Engineering Manager at Habito
2-2020 - 9-2021
Chief Delivery Officer at AskHomey
7-2019 - 2-2020
Head of Integration (Infinity) at Temenos

Education

2011 - 2016
Bachelor of Science (Honours) in Computing and Information Technology from The Open University
1984 - 1985
Data Processing from Mid Kent College

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Director of Engineering at LoyaltyLion
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Insights For Selling To Des

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Des is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Des

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Des move?

  • If convinced, they can reach decisions quite fast.
  • Can Des take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Des

Personality Compatibility


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