Ben Ede

Go-getter
DISC Type : d

Engineering Director at Envoy

San Francisco Bay Area, United States

Overview

Ben Ede is an engineering leader with over 25 years of experience scaling teams and driving technical strategy in the fintech, logistics, and edtech sectors. Colleagues describe him as an empathetic, strategic, and exceptional servant leader who excels at building high-trust, high-performing teams. He holds a BsC from the University of the West of England.

Outside of work, Ben is passionate about community and social impact, demonstrated through his volunteer certification with CodePath and interests in organizations like Kiva. He has also supported education-focused nonprofits like Horizons at San Francisco Friends School. His hobbies may include tabletop games or painting miniatures.

At Rightfoot, he championed an AI-first engineering culture, empowering his team to reduce delivery time by up to 90% in some cases.

Personality Overview

Challenger

Self-Confident

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Scaling Engineering Teams
He has a proven track record of growing technical organizations, such as scaling the engineering team at 7bridges from 0 to 30 people and maturing its processes.
AI Adoption
Championed an AI-first culture at Rightfoot by empowering engineers with budgets and autonomy to adopt AI tools, significantly boosting productivity and elevating skills across teams.
Developer Experience
Focuses on building systems and introducing processes that enable engineering teams to ship faster and with more confidence, as seen at both Envoy and 7bridges.

Media Appearances

Ben has no verified media appearances

Work History

9-2025
Engineering Director at Envoy
10-2024 - 4-2025
Chief Technology Officer at Rightfoot
6-2023 - 10-2024
Head of Engineering at Rightfoot
6-2022 - 6-2023
Principal Engineer at 7bridges
1-2017 - 6-2022
Chief Technology Officer at 7bridges

Education

1996 - 2000
BsC from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Engineering Director at Envoy
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ben

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ben take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ben

Personality Compatibility


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