Desirée Kolman in

Desirée Kolman

Login to view DISC.
Fractional Marketing Lead at askemo
📍 Amsterdam, North Holland, Netherlands

Desirée Kolman is a strategic researcher and fractional marketing lead specializing in B2B tech scale-ups. She helps companies stop wasting marketing budget by uncovering the real reasons customers buy, thereby aligning their product story with market needs. Her background includes education as a Senior Communications Advisor and a Practitioner Coach.

Described by clients as energetic, direct, and authentic, Desirée brings a sense of humor and drive to her work. She is valued for her ability to challenge assumptions and provide clear, actionable insights that resonate with founders and their teams, fostering a sharp and effective strategy.

Unique fact: Desirée developed her own methodology (the "5ps of Ds") to help IT founders articulate their value in a way that attracts A-list clients.

Read the full overview →
Experience
19 Years
Current Role
Fractional Marketing Lead
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Desirée shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Desirée cares about

Customer Insights
Her core focus is discovering the deeper motives behind why customers choose a product, believing this is often unknown to founders.
B2B Tech Marketing
Specializes in fixing inefficient marketing spend for tech scale-ups by aligning messaging with actual customer needs and values.
+5 more topics Login to view topics
Career

Work history

12-2024
Fractional Marketing Lead
askemo
11-2024
Head Honcho
Babelfish Customer Clarity
3-2024
Fractional Marketing Lead
NLnet Labs
3-2024 - 11-2024
Fractional Customer Insights Specialist
Desirée Kolman
1-2017 - 9-2024
Katalysator voor IT-oprichters
Desirée Kolman
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2010
Sr Communicatie-Adviseur Niveau C
SRM Institute Amsterdam
2017 - 2018
Practitioner Coach
Coachcenter
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Desirée. Free, 10 seconds.