Desirée Kolman

Sharpshooter
DISC Type : DC

Fractional Marketing Lead at askemo

Amsterdam, North Holland, Netherlands

Overview

Desirée Kolman is a strategic researcher and fractional marketing lead specializing in B2B tech scale-ups. She helps companies stop wasting marketing budget by uncovering the real reasons customers buy, thereby aligning their product story with market needs. Her background includes education as a Senior Communications Advisor and a Practitioner Coach.

Described by clients as energetic, direct, and authentic, Desirée brings a sense of humor and drive to her work. She is valued for her ability to challenge assumptions and provide clear, actionable insights that resonate with founders and their teams, fostering a sharp and effective strategy.

Unique fact: Desirée developed her own methodology (the "5ps of Ds") to help IT founders articulate their value in a way that attracts A-list clients.

Personality Overview

ROI Driven

Thorough Evaluator

Rigorous & Demanding

They are not focused on building rapport and relationships.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Customer Insights
Her core focus is discovering the deeper motives behind why customers choose a product, believing this is often unknown to founders.
B2B Tech Marketing
Specializes in fixing inefficient marketing spend for tech scale-ups by aligning messaging with actual customer needs and values.
Founder Blind Spots
Addresses the dangerous assumptions tech founders make, particularly the certainty in a belief when the market has already evolved.

Media Appearances

Desirée has no verified media appearances

Work History

12-2024
Fractional Marketing Lead at askemo
11-2024
Head Honcho at Babelfish Customer Clarity
3-2024
Fractional Marketing Lead at NLnet Labs
3-2024 - 11-2024
Fractional Customer Insights Specialist at Desirée Kolman
1-2017 - 9-2024
Katalysator voor IT-oprichters at Desirée Kolman

Education

2009 - 2010
Sr Communicatie-Adviseur Niveau C from SRM Institute Amsterdam
2017 - 2018
Practitioner Coach from Coachcenter

More Information

Social Presence :

Prographics :

Exp : 19 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Fractional Marketing Lead at askemo
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Insights For Selling To Desirée

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Desirée is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Desirée

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Desirée move?

  • They can take decisions very fast if you manage to convince them.
  • Can Desirée take some risk or not?

  • The risks don’t matter much to them.

You And Desirée

Personality Compatibility


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