Desirée Kolman is a strategic researcher and fractional marketing lead specializing in B2B tech scale-ups. She helps companies stop wasting marketing budget by uncovering the real reasons customers buy, thereby aligning their product story with market needs. Her background includes education as a Senior Communications Advisor and a Practitioner Coach.
Described by clients as energetic, direct, and authentic, Desirée brings a sense of humor and drive to her work. She is valued for her ability to challenge assumptions and provide clear, actionable insights that resonate with founders and their teams, fostering a sharp and effective strategy.
Unique fact: Desirée developed her own methodology (the "5ps of Ds") to help IT founders articulate their value in a way that attracts A-list clients.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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