Dhruv Adak

Judge
DISC Type : Dc

Sr. Enterprise Account Director - TMT India at ServiceNow

South Delhi, Delhi, India

Overview

Dhruv is a Sr. Enterprise Account Director at ServiceNow, focusing on the TMT sector in India. With over 12 years in sales at companies like Salesforce, he drives digital transformation and revenue growth. He holds an MBA from SP Jain School of Global Management and started his career in hospitality.

Described by peers as dynamic, genuine, and a great relationship builder, Dhruvs background in hospitality management points to a strong focus on service and client success. Early in his career, he was part of the core team for a concept enabling flexible work options for women professionals.

Unique fact: Before his tech career, Dhruv was a restaurant manager whose establishment won the prestigious Times Food Guide Award for two consecutive years.

Personality Overview

Quality Focused

Demanding

Objective Thinker

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They are very proud of what they do.

Topics They Care About

AI-driven Workflows
His recent activity shows a focus on how GenAI and AI agents integrated into platforms like ServiceNow can significantly boost employee support and transform enterprise workflows.
C-Suite Partnerships
His professional headline emphasizes building strategic relationships with key decision-makers to align on and achieve major business objectives and digital transformation goals.
Enterprise SaaS
He has extensive experience selling and managing complex cloud solutions, including Salesforce's Platform Cloud (PaaS) and various SaaS products to large enterprise clients.

Media Appearances

Dhruv has no verified media appearances

Work History

9-2025
Sr. Enterprise Account Director - TMT India at ServiceNow
2-2024 - 9-2025
Account Director - Technology & Captives at Salesforce
3-2021 - 2-2024
Territory Manager - Platform Cloud, North & East India at Salesforce
12-2018 - 3-2021
Account Director at Salesforce
4-2018 - 12-2018
Director Sales at KNOLSKAPE

Education

2012 - 2013
Master of Business Administration (M.B.A.) from SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
2004 - 2007
BSc in Hotel & Hospitality Administration from Institute of Hotel Management, Catering Technology and Applied Nutrition, Pusa

More Information

Social Presence :

Prographics :

Exp : 17 Location : South Delhi, Delhi, India Job Level : Senior Designation : Sr. Enterprise Account Director - TMT India at ServiceNow
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Insights For Selling To Dhruv

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dhruv is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dhruv

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Dhruv move?

  • They can take decisions very fast if you manage to convince them.
  • Can Dhruv take some risk or not?

  • The risks don’t matter much to them.

You And Dhruv

Personality Compatibility


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