Dhruvi Lalchandani

Visionary
DISC Type : Ds

Content Marketer at Synup

Bengaluru, Karnataka, India

Overview

Dhruvi is a content marketer at Synup, specializing in creating content that sells for B2B SaaS, mar-tech, and agency clients. Her experience includes roles at Edelman and RevX. Colleagues describe her as bright, passionate, and committed, with a delightful craft for B2B writing.

Outside of work, Dhruvi is a tech enthusiast who enjoys geeking out over consumer tech. She is an avid reader and has a passion for creative projects. She also enjoys perfecting her lattes, indicating an interest in coffee culture.

Unique fact: Dhruvi has a passion for writing that extends beyond her job, often delving into creative projects just for the fun of it.

Personality Overview

Risk Tolerant

Early Adopter

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

B2B SaaS Content
Her professional focus is on creating and writing content that sells for technology companies, particularly within the B2B SaaS sector.
AI & Creativity
She has shared observations on how AI doesn't replace creativity but rather reveals the clarity of one's thinking and strategic input.
Agency Technology
In her posts, she discusses how the traditional agency technology model is broken and the need for more cohesive, integrated platforms.

Media Appearances

Dhruvi has no verified media appearances

Work History

2-2024
Content Marketer at Synup
8-2022 - 1-2023
Writing Consultant at Edelman
12-2021 - 7-2022
Senior Account Executive - Content at The PRactice
3-2020 - 9-2021
Content Specialist at Self-Employed
11-2019 - 2-2020
Writer at Evoguemedia

Education

2018 - 2020
Bachelor's degree from MMK College - India

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Content Marketer at Synup
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Insights For Selling To Dhruvi

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dhruvi is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dhruvi

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dhruvi move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dhruvi take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dhruvi

Personality Compatibility


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