Aastha Srivastava

Evaluator
DISC Type : DCS

Brand Manager at District By Zomato

India

Overview

Aastha Srivastava is a Group Head at The Glitch with over seven years of experience in creative marketing and digital campaign strategy. She specializes in driving engagement and revenue for e-commerce, publishing, and lifestyle brands, having previously managed strategy for major brands like MyGlamm and St Botanica.

Outside of her marketing career, Aastha is a creator in the digital art space, actively venturing into the world of NFTs. She has created and promoted her own NFT projects, blending her professional skills with a personal passion for emerging digital trends and creative expression.

She is the author of a published article discussing the social and financial complexities of divorce and alimony.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Digital Brand Building
Leads content and campaign strategy for clients across various industries, focusing on creative marketing and brand building to drive engagement and revenue.
E-commerce Strategy
Previously handled digital strategy and campaigns for six e-commerce brands under The Good Glamm Group, including MyGlamm and Mom’s Co.
NFTs & Crypto Art
Actively creates and promotes her own NFT and digital art projects, showing a strong personal interest in the Web3 creative space.

Media Appearances

Aastha has no verified media appearances

Work History

4-2025
Brand Manager at District By Zomato
9-2023 - 4-2025
Group Head at The Glitch
10-2021 - 8-2023
Assistant Digital Strategy Manager at The Good Glamm Group
7-2021 - 10-2021
Senior Executive - Marketing And Digital at Penguin Random House India
9-2019 - 7-2021
Marketing Associate at POPxo | Good Glamm Group

Education

2016 - 2018
Master’s Degree from Indira Gandhi National Open University
2013 - 2016
Bachelor’s Degree from Delhi University

More Information

Social Presence :

Prographics :

Exp : 6 Location : India Job Level : Middle Designation : Brand Manager at District By Zomato
URL has been copied!

Insights For Selling To Aastha

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aastha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Aastha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Aastha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Aastha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Aastha

Personality Compatibility


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