Diana Baer

Pioneer
DISC Type : dis

VP, Chief Product Officer at Elevance Health

Alpharetta, Georgia, United States

Overview

Diana Baer is the VP, Chief Product Officer at Elevance Health, leveraging two decades of expertise in health insurance strategy, execution, and innovation. She focuses on product strategy for the Commercial Benefits division, aiming for affordability, experience, and simplicity. She earned her MBA from UNC Kenan-Flagler Business School and her BS from Duke University.

Beyond her professional life, Diana previously co-founded two early-stage companies, demonstrating an entrepreneurial spirit. She has also worked in management consulting at Accenture and PwCs Healthcare Advisory practice.

Diana is passionate about delivering affordability, experience, and simplicity in health insurance products.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Product Strategy
In her current role, Diana oversees product strategy and execution for all segments within Elevance Health's Commercial Benefits division.
Healthcare Innovation
With 20 years of experience, Diana brings innovation expertise across the health insurance industry and has been recognized by Fortune magazine for innovation at Elevance Health.
Enterprise Strategy
Diana previously held roles as Staff VP Enterprise Strategy at Elevance Health and Director of Enterprise Strategy at Blue Cross NC, leading strategic consulting engagements.

Media Appearances

Diana has no verified media appearances

Work History

2-2025
VP, Chief Product Officer at Elevance Health
12-2022 - 2-2025
Chief of Staff, Staff VP Strategy & Planning for Commercial and Specialty Business at Elevance Health
1-2021 - 1-2023
Staff VP Enterprise Strategy at Elevance Health
9-2019 - 1-2021
Director of Enterprise Strategy at Blue Cross NC
10-2018 - 9-2019
Sr. Strategic Consultant - Strategy and Innovation at Blue Cross NC

Education

2018 - 2020
Master of Business Administration - MBA from UNC Kenan-Flagler Business School
2002 - 2006
BS from Duke University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Alpharetta, Georgia, United States Job Level : Leadership Designation : VP, Chief Product Officer at Elevance Health
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Diana

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They are generally fast movers and can take quick decisions
  • Can Diana take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Diana

Personality Compatibility


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