Diana Baer in

Diana Baer

Pioneer · DISC type dis
VP, Chief Product Officer at Elevance Health
📍 Alpharetta, Georgia, United States

Diana Baer is the VP, Chief Product Officer at Elevance Health, leveraging two decades of expertise in health insurance strategy, execution, and innovation. She focuses on product strategy for the Commercial Benefits division, aiming for affordability, experience, and simplicity. She earned her MBA from UNC Kenan-Flagler Business School and her BS from Duke University.

Beyond her professional life, Diana previously co-founded two early-stage companies, demonstrating an entrepreneurial spirit. She has also worked in management consulting at Accenture and PwCs Healthcare Advisory practice.

Diana is passionate about delivering affordability, experience, and simplicity in health insurance products.

Read the full overview →
Experience
21 Years
Current Role
VP, Chief Product Officer
Job Level
Leadership
Location
Alpharetta, Georgia, United States
Personality Overview

How Diana shows up

Decisive But Friendly
Friendly But Fast
Driven But Considerate

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Diana cares about

Product Strategy
In her current role, Diana oversees product strategy and execution for all segments within Elevance Health's Commercial Benefits division.
Healthcare Innovation
With 20 years of experience, Diana brings innovation expertise across the health insurance industry and has been recognized by Fortune magazine for innovation at Elevance Health.
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Career

Work history

2-2025
VP, Chief Product Officer
Elevance Health
12-2022 - 2-2025
Chief of Staff, Staff VP Strategy & Planning for Commercial and Specialty Business
Elevance Health
1-2021 - 1-2023
Staff VP Enterprise Strategy
Elevance Health
9-2019 - 1-2021
Director of Enterprise Strategy
Blue Cross NC
10-2018 - 9-2019
Sr. Strategic Consultant - Strategy and Innovation
Blue Cross NC
In the press

Media appearances

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Education
2018 - 2020
Master of Business Administration - MBA
UNC Kenan-Flagler Business School
2002 - 2006
BS
Duke University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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