Diana Butterworth

Doer
DISC Type : sd

Director at Bedfordshire, Luton and Milton Keynes Integrated Care Board

Bedford, England, United Kingdom

Overview

Diana Butterworth is the Director of All Age Continuing Care at Bedfordshire, Luton and Milton Keynes ICB. With a foundation of 30 years as a qualified nurse and a degree from Brunel University of London, her career has progressed through key leadership roles in continuing healthcare and quality improvement within the organization.

Her professional life is deeply intertwined with a personal commitment to the National Health Service. She reflects proudly on her three decades of service, underscoring a profound connection to the values of the organization and the patients it serves. This dedication was highlighted by her attendance at the 75th NHS Anniversary.

She is a dedicated healthcare professional who has been a qualified nurse for 30 years.

Personality Overview

Fast-paced

Deliberate Doer

Results Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

All-Age Continuing Care
Her current role as Director and previous leadership positions are focused on delivering continuing healthcare (CHC) across all age groups.
Healthcare Quality
She has held the title of Head of Quality, indicating a strong professional focus on maintaining and improving standards of care within the NHS.
NHS Values
Her reflections on a 30-year nursing career and the NHS anniversary show a deep personal and professional commitment to the organization's core principles.

Media Appearances

Diana has no verified media appearances

Work History

7-2025
Director at Bedfordshire, Luton and Milton Keynes Integrated Care Board
7-2024
Interim Associate Director at BLMK ICB
8-2021 - 7-2024
Head Of Quality at Bedfordshire, Luton and Milton Keynes CCG
3-2021 - 8-2021
Head of Continuing Healthcare at Bedfordshire, Luton amd Milton Keynes Clinical Commissioning Group
4-2013 - 3-2021
head of continuing healthcare and personalisation at Bedfordshie Clinical Commissioning Group

Education

Bachelor's degree from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bedford, England, United Kingdom Job Level : Mid-senior Designation : Director at Bedfordshire, Luton and Milton Keynes Integrated Care Board
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Diana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Diana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Diana

Personality Compatibility


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