Diana Frost

Evaluator
DISC Type : csd

Associate Professor at University of Birmingham

Derby, England, United Kingdom

Overview

Diana has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Diana has no verified topics they care about

Media Appearances

Diana has no verified media appearances

Work History

7-2025
Associate Professor at University of Birmingham
9-2015 - 7-2025
Senior Lecturer (Nottingham Business School) at Nottingham Trent University
11-2004 - 7-2025
Managing Director at Dorani Consulting
8-2010 - 4-2012
Consultant (St. Lucia) at IFC (Dexis Consulting Group)
8-2011 - 12-2011
ICT Consultant at Government of Saint Lucia

Education

PhD from Tufts University
MSc from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 17 Location : Derby, England, United Kingdom Job Level : N/A Designation : Associate Professor at University of Birmingham
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Diana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Diana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Diana

Personality Compatibility


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