Diana Moreno

Inspirer
DISC Type : id

Subdirector Producto Digital at BanCoppel

Mexico City, Mexico

Overview

Diana Moreno is a Digital Product Subdirector at BanCoppel, with a strong background in digital transformation and product ownership from her time at BBVA. She holds degrees in Finance and International Relations from Universidad Anáhuac and Universidad Externado de Colombia, along with a certification in AI applied to business.

She demonstrates a commitment to continuous learning through certifications in talent management and artificial intelligence. Her interests in publications like Harvard Business Review and CNN Business suggest she stays current on global business and financial trends, connecting to her international relations background.

Unique fact: Diana is certified in applying artificial intelligence to business, positioning her at the forefront of financial product innovation.

Personality Overview

Generous

Charming & Persuasive

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Digital Transformation
Previously managed digital transformation programs at Coppel Group, indicating a core expertise in large-scale strategic change within a major corporation.
AI in Business
Holds a specific certification in "Inteligencia artificial aplicada a los negocios, " showing a professional focus on leveraging AI for business growth.
Digital Product Management
Her entire career trajectory, from Product Owner at BBVA to her current Subdirector role at BanCoppel, is focused on leading digital products.

Media Appearances

Diana has no verified media appearances

Work History

4-2024
Subdirector Producto Digital at BanCoppel
11-2021 - 8-2024
Program Manager • Digital Transformation at Coppel Group at BanCoppel
4-2016 - 11-2021
Global Product Owner DIY at BBVA at BBVA
4-2016 - 9-2019
Product Owner Financial Health at BBVA

Education

Finanzas y Relaciones Internacionales from Universidad Anáhuac
1-2008 - 12-2012
Finanzas y Relaciones Internacionales from Universidad Externado de Colombia

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City, Mexico Job Level : N/A Designation : Subdirector Producto Digital at BanCoppel
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Diana

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Diana take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Diana

Personality Compatibility


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