Max Pohl

Wildcard
DISC Type : ics

Senior Principal Product Manager at West Monroe

Brooklyn, New York, United States

Overview

Max Pohl is a Senior Principal Product Manager at West Monroe who specializes in 0-to-1 product strategy, particularly within the InsurTech and FinTech industries. A graduate of Berklee College of Music, he is described by colleagues as an outstanding and positive leader. He excels at navigating ambiguity to deliver impactful, revenue-generating products.

As an artist and musician, Max brings a unique, creative perspective to his product management work, leveraging skills honed as a painter and guitarist to solve complex problems. His passion for music is a core part of his identity, and he is a self-described indie guitar aficionado.

He uniquely translates his creative background in music and art into his product strategy, using it to distill ideas to their core and foster innovation.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

0-1 Product Strategy
His career highlights a focus on building new products from scratch, launching applications that drive revenue and decrease turnaround times.
FinTech & InsurTech
His headline and experience at West Monroe and Brazilian mobile banking startup banQi show direct expertise and success within these niche sectors.
Creative Problem-Solving
He explicitly connects his background as an artist, painter, and musician to his unique and creative approach to product management.

Media Appearances

Max has no verified media appearances

Work History

3-2023
Senior Principal Product Manager at West Monroe
6-2022 - 3-2023
Principal Product Manager at West Monroe
11-2020 - 6-2022
Senior Product Manager at West Monroe
2-2019 - 10-2020
Senior Product Manager at banQi
2-2016 - 2-2019
Product Manager at Wayfair LLC

Education

Bachelor of Arts - BA from Berklee College of Music

More Information

Social Presence :

Prographics :

Exp : 11 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Senior Principal Product Manager at West Monroe
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Max

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Max take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Max

Personality Compatibility


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