Diana Zuaiter

Trailblazer
DISC Type : DI

Head of Marketing at Mintago

London, England, United Kingdom

Overview

Diana Zuaiter is a growth-focused marketing leader specializing in B2B SaaS and technology. As Head of Marketing at Mintago, she focuses on demand generation and customer acquisition, previously generating $200M in annual pipeline. She holds a Diploma from Saïd Business School, University of Oxford, and is described by colleagues as inspiring and exceptionally knowledgeable.

Outside of her core marketing roles, Diana has a keen interest in professional development, having participated in the Womens Leadership Development Programme during her time at Oxford. She has also undertaken coursework in the Spanish language, suggesting an interest in expanding her communication skills beyond the business world.

Unique fact: Diana launched an entirely new digital marketing department from scratch in a previous role at Napier Partnership Limited.

Personality Overview

Values Relationships

Charismatic

Achievement-Oriented

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

B2B SaaS Growth
Her entire career, current role at Mintago, and personal headline are focused on driving scalable growth and demand generation for B2B SaaS and tech companies.
MarTech & Automation
She highlights deep expertise in marketing technology, automation, attribution modeling, and ABM as key skills for maximizing marketing efficiency and ROI in her work.
Building Teams
She has experience leading and scaling teams of over 20 people and has recently been hiring multiple roles to grow her marketing team at Mintago.

Media Appearances

Diana has no verified media appearances

Work History

6-2025
Head of Marketing at Mintago
3-2023
Marketing Director & Fractional CMO at GeekyOrange
9-2020 - 3-2023
Global Innovation Manager - Strategy & CX at Vodafone Business
2-2017 - 3-2020
Head of Marketing at Hitwise
1-2014 - 2-2017
Snr. Digital Marketing Manager at Napier Partnership Limited

Education

Diploma of Education from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Mintago
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Diana

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Diana move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Diana take some risk or not?

  • They can take risks if necessary.

You And Diana

Personality Compatibility


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