Diana Zuaiter in

Diana Zuaiter

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Head of Marketing at Mintago
📍 London, England, United Kingdom

Diana Zuaiter is a growth-focused marketing leader specializing in B2B SaaS and technology. As Head of Marketing at Mintago, she focuses on demand generation and customer acquisition, previously generating $200M in annual pipeline. She holds a Diploma from Saïd Business School, University of Oxford, and is described by colleagues as inspiring and exceptionally knowledgeable.

Outside of her core marketing roles, Diana has a keen interest in professional development, having participated in the Womens Leadership Development Programme during her time at Oxford. She has also undertaken coursework in the Spanish language, suggesting an interest in expanding her communication skills beyond the business world.

Unique fact: Diana launched an entirely new digital marketing department from scratch in a previous role at Napier Partnership Limited.

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Experience
17 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Diana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Diana cares about

B2B SaaS Growth
Her entire career, current role at Mintago, and personal headline are focused on driving scalable growth and demand generation for B2B SaaS and tech companies.
MarTech & Automation
She highlights deep expertise in marketing technology, automation, attribution modeling, and ABM as key skills for maximizing marketing efficiency and ROI in her work.
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Career

Work history

6-2025
Head of Marketing
Mintago
3-2023
Marketing Director & Fractional CMO
GeekyOrange
9-2020 - 3-2023
Global Innovation Manager - Strategy & CX
Vodafone Business
2-2017 - 3-2020
Head of Marketing
Hitwise
1-2014 - 2-2017
Snr. Digital Marketing Manager
Napier Partnership Limited
In the press

Media appearances

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Education
Diploma of Education
Saïd Business School, University of Oxford
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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